I don’t like sketchy ads either

Almost two years ago, I got invited to join WordPress.com’s WordAds program, and for the most part it’s worked well–aside from these advertisements failing to earn me truckloads of money, as opposed to enough for a nice dinner every now and then.

Walmart voucher adBut a week or so ago, a few of the ads sent here by this program started looking distinctly sketchier. One made diet claims unlikely to survive scrutiny by the Food and Drug Administration, while another made the economically implausible offer of a free $1,000 Walmart voucher. And sometimes the appearance of these ads was followed by one of those spammy pop-up ads for the MacKeeper app–also served by the same Tribal Fusion ad network.

That’s not the “high quality” content WordPress promised when it launched this partnership with Federated Media. So I posted a cranky tweet about it and then followed up with a complaint sent through the appropriate form, saying that “If you don’t kick these garbage advertisers out of WordAds, I’ll drop out of the program.” (That was an easy threat to make, since I don’t have that much money at stake.)

I got a quick acknowledgment saying that my gripe was legitimate, followed the next day by a report that the advertiser had removed the offending items and pledged to clean up its act.

I haven’t seen any objectionable ads since; it appears the system worked. But if you see ads making a pitch that looks dodgy, let me know about it. Bad ads are a Web-wide problem, and the least I can do is not have my little corner of the Web contribute to it.