Next January will not be like the 23 before it, because for the first time since 1997 I won’t be going to CES. And neither will anybody else, thanks to the Consumer Technology Association’s Tuesday announcement recognizing the impossibility of staging a giant in-person tech event during the novel-coronavirus pandemic. Instead, CES 2021 will become what the Arlington trade association is calling an “all-digital experience.”
The event formerly known as the Consumer Electronics Show has been a fixture in my life for so long that my child has never seen me at home during its allotted days in early January. Neither has my wife.
Now they will. I won’t get up too early too few days after New Year’s Day to tear myself away from my family, spend hours in a pressurized metal tube flying to Las Vegas, and spend the rest of the week walking in circles through a series of enormous convention-center halls between demos, meetings and receptions.
As dreadful as the logistics of CES get, I will miss the thing. No other event all year provides as many opportunities to take the measure of the tech industry, see what the executives running it think (often inaccurately) we want to buy, and inspect the actual hardware. Plus, CES offers some first-rate networking that historically has generated a fair amount of business for me.
I already feel the CES Stockholm Syndrome settling in… will I feel compelled to recreate the awfulness of CES bandwidth by hobbling my phone in 3G mode and then tethering my laptop off that trickle of connectivity? Should I ask random strangers “ship date? price?” 15 times a day to remind myself of the joys of CES reporting? Will I have to gobble a Clif bar for lunch and then eat dinner standing up to re-enact the usual CES sustenance scenario?
I would like to think that I could use the time that will be liberated from the annual gadget pilgrimage to do things like go skiing or visit museums, but I’m sure the coronavirus will still be Ruining Everything in early January. Instead, I can only hope that week can bring the highlight of one of my last pre-CES, post-New Year weeks: a blizzard of epic proportions.