A distanced, disconnected CES

Throughout this week I’ve spent covering CES in its all-digital incarnation, the Google Photos app on my phone has kept reminding me of how far this virtual experience is from the trade show that had my flying to Las Vegas every January from 1998 through 2020.

Photo of a 2020 CES badge held in front of a screen showing a schedule of on-demand videos from CES 2021

On one hand, the app’s Memories feature has been spotlighting the things I saw at CES years ago. On the other hand, Google Photos reveals that almost all of the pictures I’ve taken this week feature my cat–and none involve any new gadgets.

The event formerly known as the Consumer Electronics Show isn’t like other conferences that have had to adopt all-digital formats. (The same goes for the two other gadget shows on my calendar over the last several years, IFA and MWC.) Companies do their best to hype up their upcoming hardware, but you also get to inspect it firsthand and try to find the flaws the presenters didn’t think to mention.

That’s not an option at CES 2021, where the product presentations are even more like long-form ads than the CES press conferences of prior years. And while an online format can still allow for a live Q&A afterwards, that hasn’t been the case with the CES press events I’ve attended watched. I’ve had to e-mail PR types and wait for a response to a question I probably could have gotten answered in a few minutes were we all in the same physical space.

I don’t write that to take away anything from the people at the Consumer Technology Association who work incredibly hard to make CES happen in a normal year and then had to tear up the script in late July and write a new one from scratch. Some real-world interactions are just difficult or impossible to replicate online.

That also goes for all the unexpected connections you make at CES and the conversations you enjoy over bad food in a press room and better food at a reception or a dinner. As much as I hate tearing myself away from my family at the start of every January, the chance to catch up with old tech-nerd friends and maybe make a few new ones helps compensate for that.

Like most of the social interactions I’ve surrendered since last March, they now await at the far end of a long tether. I hope it’s not too many more months before I can pull myself back.

CES 2018 travel-tech report: Ethernet lives!

I survived another CES without having my laptop or phone come close to running out of power during the workday, which is worth a little celebration but may also indicate that I did CES wrong.

One reason for this efficient electrical usage is that I showed up in Vegas for a new laptop for the first time since 2013. The HP Spectre x360 laptop that replaced my MacBook Air couldn’t get through an entire day without a recharge, but plugging it in during lunch and any subsequent writing time freed me from having to think about its battery for the rest of the day.

The Google Pixel phone I bought last summer was thirstier, mainly because I could never really put that down even after dark. But I still never needed to top off the phone with the external charger I bought.

Having both the phone and laptop charge via USB-C delivered an added bonus: Whenever I was sitting near an electrical outlet, I could plug either device into the laptop’s charger.

CES telecom, however, got no such upgrade. The press-room WiFi worked at the Mandalay Bay conference center but often did not in the media center I used at the Las Vegas Convention Center. And having to enter a new password every day–what looked like a misguided episode of IT security theater–did not enhance the experience.

Fortunately, the cheap USB-to-Ethernet adapter that my MacBook had inexplicably stopped recognizing a few years back worked without fuss on the HP so I often reverted to using wired connections. The irony of me offering an “it just works!” testimony to a Windows PC is duly noted.

T-Mobile’s LTE, meanwhile, crumpled inside the Sands and often struggled to serve up bandwidth at the LVCC. More than once, this meant I had to trust my luck in CES traffic when Google Maps coudn’t produce any road-congestion data.

I packed two devices I’ve carried for years to CES but only used one. The Belkin travel power strip I’ve brought since 2012 avoided some unpleasantness in a packed press room Monday but wasn’t necessary after then. The Canon point-and-shoot camera I’ve had since 2014, however, never left my bag. The camera in my Pixel is that good for close-up shots, and I didn’t come across any subjects that would have required the Canon’s superior zoom lens.

I also didn’t come across a worthy, pocket-sized successor to that “real” camera at any CES booths. But with some 2.75 million square feet of exhibits at this year’s show, I could have easily missed that and many other solutions to my travel-tech issues.

Why yes, I did get your CES PR pitch.

I’ve gotten seriously behind in my e-mail, even by my usual pathetic standards. To save time, I will use this post to answer an entire category of messages: e-mailed requests for my time during CES in Las Vegas next month.

CES 2014 tablet manAre you still going to CES?

Yes. Why should this January be any different from the last 16 17?

Will we see you at our press conference?

Good question! On one hand, the waits to get into big-ticket press conferences (that are more like lectures, what with the lack of time for Q&R or even hands-on inspection of these products) often preclude going to earlier events. On the other hand, I don’t know what my various editors will want me to do. Sorry, it’s complicated.

Would you like to schedule a show-floor meeting with [giant electronics company]?

Yes, probably. When one company’s exhibit space is a large fraction of an acre, getting a guided tour of the premises can be a real time-saver. If I haven’t gotten back to you yet, I will soon. Probably.

Can we schedule a show-floor meeting with [small gadget firm]?

Most likely not. The point of vendors paying exorbitant amounts of money for show-floor exhibit space is to provide a fixed target for interested attendees. So as long as you’ll have somebody there who can answer questions, I’ll get to you when I can. Hint: Telling me where to find your client in your first e-mail helps make that happen.

This general outline of my CES schedule may also be of use:

  • Tuesday, the first full day of the show, I probably won’t go further than the Central Hall of the LVCC.
  • Wednesday will find me there and then in the North Hall.
  • Thursday will probably be the soonest I can get to the South Hall’s two levels and to the Sands exhibit space.

We’re scheduling meetings at [someplace not at the convention center or walkable distance from it]. 

You do know how much CES logistics suck, right? The odds are not in your favor, not unless some attendance-required event pulls me off the show floor and near your event.

Can we set up a meeting at [ShowStoppers/Pepcom]?

Those two evening events, in which an outside PR firm books a hotel ballroom, rents tables to various gadget vendors and caters food and beverages so journalists can have dinner on their feet, constitute an efficient use of my time because I don’t have to find these companies and find time for them. Can we please not then get all OCD by booking a meeting inside an event at a spot inside a location?

Any interest?

I’d make fun of this follow-up, but I’ve used the same lame line when checking up on freelance pitches to potential clients.