Setting the time on a Timex 1440 sports watch: the worst UX ever?

tl:dr: Press and hold the “set” button until you see the seconds count blinking at the top right of the face, then press the “mode” button to switch to hours and then minutes, press the “start/stop” button to advance either. You’re welcome.

Some time ago, my wife bought a Timex 1440 sports watch from an Amazon reseller to wear while playing tennis. Not a bad idea, except she happened to purchase a device with one of the more irritatingly cryptic user experiences around.

Timex 1440 watchI only discovered this recently, when she mentioned that it was off by a few minutes and she had not been able to figure out how to change it. Mind you, my wife has an electrical-engineering degree and works in IT, so I already figured the solution was non-obvious. I just didn’t know how non-obvious it could be–and the Web was not its usual helpful self.

This timepiece features four buttons–“set,” “mode,” “start/stop,” “indiglo”–labeled in vanishingly small type at the very edge of the face. If I’d just monkeyed with them, I might have found the answer sooner. Instead, I searched online for what I thought was the watch’s name and found an entire third-party site with a domain matching that moniker that purported to explain this watch’s workings–a sure sign that a product’s UX sucks. But its instructions did not pan out.

One reason why: The “WR50M” that appears prominently on the face below “TIMEX” is not the name of the watch, but a reference to it being water-resistant down to 50 meters. It’s apparently a “1440” watch, or “143-T5G891” if you want to the exact model number.

Timex’s own site showed a different watch when I searched for “1440,” while a query for the model number yielded nothing. (I suppose I can’t rule out this being somebody else’s knock-off product?) A post at Answers.com lived up to that site’s reputation for unreliability by offering an incorrect answer. After further fruitless searching online, I found the correct instructions in the second post on a thread on a site where people trade links for user manuals–a sure sign that the UX of the vendors responsible sucks.

Here’s how: Press and hold the “set” button at the top left for about three seconds–as in, two seconds after it beeps for some other reason–until the tiny seconds count on the top right of the face starts to blink, then press the “mode” button at the bottom left so that the hour and then the minutes shown on the bulk of the face blink, then press the “start/stop” button at the top right to advance either digit. When you’re done, press “mode” until you return to a non-blinking time.

You’re welcome. Timex, where’s my check for documenting the workings of your product?