My sixth SXSW ended in one of the least likely ways possible. As I was sipping a cup of coffee at the United Club at AUS Wednesday morning and wondering how I could still be full from Tuesday’s dinner, I spotted an older gentleman in a wheelchair whose white hair, beard and gravelly voice all reminded me of the last SXSW talk I’d watched Tuesday. Then I saw his jacket, covered with the logos of every Apollo mission. Yeah: Buzz Aldrin.

After taking a moment to tell myself “act like you’ve been here before, man,” I walked over and said “Dr. Aldrin?” He looked up, I said I’d enjoyed his talk, we exchanged some pleasantries, and then I shook his hand, said it was an honor, and wished him and his companion safe travels. You know, as one does when meeting anybody who’s walked on the Moon.

3/13/2017: Setting Standards for Digital Privacy, Consumer Reports

CR asked me Friday if I could cover this Monday-morning panel, featuring a CR manager and an initiative CR backs to set standards for the security and privacy of Internet of Things devices. I’m glad they dangled that assignment, since otherwise an insightful discussion on a topic I’ve covered for other clients might have escaped my attention.

3/15/2017: Two fake news writers reveal how they ply their trade, Yahoo Finance

My last file for SXSW covered Yasmin Green’s head-fake of a panel–I thought it would cover her work at Google’s Project Jigsaw to counter violent extremism online. But instead she brought two proprietors of fake news (more accurately called “disinformation”), and then things got weird.

3/15/2017: How OTT Providers Are Targeting, Tracking And Timing Ads, FierceOnlineVideo

I missed this contribution to a package of stories about “OTT” (short for “over the top,” as in video services that ride on your broadband connection) advertising because I was traveling, then spent another two weeks not realizing it had been posted.

3/15/2017: OTT Ad Delivery Case Study: Hyundai’s ‘Skip’ Ad, FierceOnlineVideo

This case study had me tearing my hair out more than once as I struggled to get a quote out of one of the companies involved. Someday, I will learn to put in my interview requests early when I’m dealing with a company that hasn’t figured in my stories before, but late January was clearly not that time.

3/16/2017: Dear Wirecutter: What’s the Best Budget Cell Phone and Plan for Limited Data Use?, The Wirecutter

A Wirecutter reader wanted to know which $200-ish smartphone and $25-$30 plan to get. The first question was easy to answer, but the second required going back to the reader to confirm how much data usage they had in mind.

3/16/2017: Best Cell Phone Plans, The Wirecutter

I spent a good chunk of February revising the guide we’d just put through a complete rewrite, all because the four major carriers had to revive or improve their unlimited-data offerings. The result: While the guide still endorses Verizon as the best choice overall (with the understanding that many people don’t use that much data), we recommend T-Mobile for those looking for an unlimited-data plan.

3/17/2017: What Verizon email users need to know about it getting out of email, USA Today

When four or so readers e-mail with the same question within a couple of weeks, you probably have a column topic on your hands. I suggested to my editors that this would be worth posting earlier than the usual Sunday, and I’m glad they agreed.

Updated 4/2/2017 with the two online-ads stories I’d missed earlier. And updated again 4/17 to remove links to two posts that I’d already covered in the previous Sunday’s weekly-output post. I guess I was a little tired when I wrote this.