LAS VEGAS–My stay here only ran about 38 hours, but even if my itinerary hadn’t gotten upended by flight delays Tuesday I would have only spent 42 hours here. That was by design: I didn’t choose to go to CTIA’s Super Mobility Week until I’d already committed to going to Portland for the XOXO conference.
That way, I didn’t risk much on the news value of an event that hasn’t exactly padded out Vegas taxi lines the last two years–selling one story should cover my additional travel costs.
But even by those low standards, the show organized by this D.C. trade group underperformed. The floor was a vast expanse of peripheral players hawking cables, cases, chargers or the industrial hardware that keep our phones online, from cell towers to backup generators to drones to inspect cell towers.
Among companies most wireless customers might know well, only Verizon, Samsung, AT&T and Tracfone had a notable presence on the floor. None committed any real news. (A Tracfone staffer said that prepaid carrier didn’t have any publicists around when I stopped by. PR tip: Not helpful!)
The opening keynote Wednesday featured appearances by Wikipedia founder Jimmy Wales and Federal Communications Commission chairman Tom Wheeler, but neither yielded enough material for a story for my usual outlets. If you missed my tweeting Wednesday morning: Wales is helping to launch the U.S. branch of a U.K. wireless reseller called The People’s Operator that lets you direct some of your spend to charity, and Wheeler said he’s confident that next March’s auction of some broadcast-TV spectrum to wireless carriers will succeed and that the FCC’s net-neutrality rules won’t stop wireless carriers from investing in their networks.
And then I spent the next two hours watching Apple’s event. This is the second year in a row that Apple has elected to introduce a round of new products on the opening day of what’s supposedly the wireless industry’s leading domestic event. The people at CTIA must be so pleased by that.
Many tech journalists were in San Francisco for Apple’s event. Others sat out CTIA because they’d gone to IFA the week before and didn’t want to deal with that much travel.
I’m not writing this to trash-talk CTIA’s efforts, although their decision to stage this show right after the electronics extravaganza in Berlin now looks a huge unforced error. Wireless is one of the most interesting and important parts of the tech business today, and you’d think it needs and could easily support an annual gathering like any other industry’s.
But one that’s marked by an absence of news and exhibitors, which happens only a day or two after a larger event that involves 9,000 miles of travel, and which takes place in a city that’s not quite my favorite place to go, is not something I need on my travel budget again. Sorry, CTIA.