Weekly output: Roku updates, targeted TV ads (x2), Instagram Reels, online-ad advice, TechBBQ startup pitches, Theranos whistleblower

This week’s trip to Copenhagen for the TechBBQ conference was going to introduce me to two new countries, thanks to my connection in Iceland each way. And then I realized that I could duck over to Sweden for breakfast Friday morning, thanks to Europe’s longest road/rail bridge connecting Denmark and Sweden with frequent and cheap train service.

9/12/2022: Upcoming Roku interface changes nod to streaming complexity, Fierce Video

Another run of fill-in work at my video trade-pub client started with this writeup of upcoming Roku product releases.

9/12/2022: Fox enlists Comscore to help target local TV ads, Fierce Video

Fox is bringing on outside help to improve its ad targeting at its local TV stations.

9/12/2022: New Dish partnership to enable real-time programmatic TV ads, Fierce Video

Dish is enlisting similar assistance with its targeted ads.

9/13/2022: WSJ report: Instagram’s Reels is reeling in hardly anybody, Fierce Video

A few days after writing this, I finally had a Reel catch my eye–in the form of one my brother had posted.

9/13/2022: Advertising Group Urges Companies: Give Customers a Reason to Share Data, PCMag

I finished writing this summary of a report from the ad-industry group IAB while sitting at the gate for my flight from Dulles to Reykjavik.

The audience for my panel, a few minutes before it started. Attendees wear headphones provided by the organizers to cope with a noisy venue.9/14/2022: PR & Press Panel Pitch, TechBBQ

My contribution to this conference, alongside moderator Morgan Meaker of Wired and fellow judges Jordan French of Grit Daily News, Amala Balakrishner of DealStreetAsia and Niels Lunde of Børsen, consisted of quizzing a set of early-stage firms picked by TechBBQ’s organizers: Seaborg Technologies (cost-competitive nuclear power), FarmDroid (robotic agriculture), Stykka (eco-friendly interior construction), Atlant 3D Nanosystems (nano-scale additive manufacturing), and Blue Lobster (sustainable seafood). All five had to present with the unexpected disadvantage of the audio-video system preventing them from showing all but snippets of their slide decks.

9/15/2022: Theranos Whistleblower on Lessons Learned: I ‘Would Have Hired a Lawyer’, PCMag

I wasn’t sure if a conference focused on the Nordic tech ecosystem would yield a story for a U.S. audience, but Tech.eu editor-in-chef Robin Wauters’s interview of Theranos whistleblower Erika Cheung provided just that.