Why yes, I did get your CES pitch. Again.

As I started working on this post, my phone buzzed and its screen lit up with a predictable subject line: “Are you going to CES?”

Of course it did. And of course I am. This January will mark my 20th consecutive trip to CES, the gadget gathering formerly known as the Consumer Electronics Show–which itself will mark its 50th anniversary. So this December features not just my usual late and disorganized attempts to shop for gifts, but the annual wave of requests to book meetings at CES.

And just like last year, I have yet to address more than a small fraction of that correspondence. To save tech-PR types some time, here are my answers to the most frequent questions about my schedule in the first week of January. To save myself time, I copied much of this from last year’s post.

GoPro clusterAre you still going to CES?

Since I’m apparently serving a life sentence at this show, that would be a yes. I’ll be there from Tuesday morning through Saturday night.

Will we see you at our press conference?

Your odds are actually better this year, since my flight should land at LAS before 11 a.m. on Tuesday. That leaves me a lot more time for the events before the show officially opens Thursday. But that doesn’t change the basic problem of big-ticket press conferences at CES: endless lines to get in. Not be all “do you know who I am?!,” but if you can put me on whatever list frees me from spending an hour queued up in a hallway, it will help your company’s cause.

Would you like to schedule a show-floor meeting with [giant electronics company]?

Yes, probably. When one company’s exhibit space is a large fraction of an acre, getting a guided tour of the premises can be a real time-saver. I should have answered all of these pitches by now; sorry for the delay.

Can we schedule a show-floor meeting with [small gadget firm]?

Most likely not. The point of vendors paying exorbitant amounts of money for show-floor exhibit space is to provide a fixed target for interested attendees. So as long as you’ll have somebody there who can answer questions, I’ll get to you when I can. Hint: Telling me where to find your client in your first e-mail helps make that happen.

This general outline of my CES schedule may also be of use:

  • Thursday, the first full day of the show, I probably won’t go further than the Central Hall of the LVCC.
  • Friday will find me in the South Hall of the LVCC (it’s become drone central) and then probably in the Sands, where it looks like I’ll be moderating a panel on cybersecurity… which will actually be the second panel on cybersecurity I’ll do that day, because CES.
  • Saturday’s my day to cover everything else before what I’m sure will be a delightful 3.5-hour red-eye flight to O’Hare and then home to National Airport.

Can we set up a meeting at [Pepcom/ShowStoppers]?

Those two evening events, in which an outside PR firm books a hotel ballroom (Pepcom is in the Mirage, ShowStoppers at the Wynn), rents tables to various gadget vendors and caters food and beverages so journalists can have dinner on their feet, constitute an efficient use of my time because I don’t have to find these companies and find time for them. Can we please not then get all OCD by booking a meeting inside an event at a spot inside a location?

Strip trafficCan you come to our reception/happy hour/dinner/party? 

Pepcom and ShowStoppers have me occupied most of Wednesday and Thursday night, but if you have an event before or after them in someplace nearby, I’m more likely to show up. If your event has a couch I can fall asleep on, that might help too. If it will be in a place with no convenient way to charge my devices, that will not help.

Okay, jerk, we get that you’re busy. Are there any times or places that won’t cause you to whine about your trying circumstances?

So glad you asked! Considering how annoying it is to get around Vegas during CES, giving journalists a lift in exchange for a quick product pitch can be pretty smart–I’m surprised I’ve only gotten one offer along those lines. Breakfast is also a good time to try to get a reporter’s attention at CES, because what they do to bagels in CES press rooms should be a crime. And remember that I’m around through Saturday–my schedule should open up after the insanity of Thursday.

Any interest in the e-mail I sent yesterday?

If there is, I promise I will write back… in the next week or so… probably.

Advertisements

CES tips for rookie reporters (2013 edition)

Will this January really mark my 17th trek to CES? I’m afraid so–I’ve been going to Las Vegas every winter for the annual gadget gathering since 1998.

CES 2013 laptops

What was then known as the Consumer Electronics Show seemed positively overwhelming at the time, but as I’ve wasted an increasing number of brain cells on memorizing the finer points of the show and the city, the Consumer Electronics Association’s annual gathering no longer feels so insurmountable. I hope the following tips (most updated from a Dec. 2011 post) help you profit from that experience.

Planning

The onslaught of PR pitches requesting meetings at CES hasn’t started yet, but it’s only October. Wait until early December! I suggest you be exceedingly conservative in booking appointments: You will be late to most of them (read on for reasons why), and if you’re not the appropriate publicist will probably be somewhere else through no fault of his or her own.

So I usually limit my show-floor meetings to large companies with a diverse product line–the likes of Samsung, Panasonic or Sony. In those cases, scheduling an appointment can yield a better look at unreleased gadgets or a chance to talk shop with a higher-ranking executive. (Hopefully he–almost always a he–hasn’t had so much media training that he can longer converse like a normal human being.) If you really play your cards well, you’ll arrive at somebody’s booth just in time to gobble a quick lunch there.

Packing

The most important item to bring to CES is comfortable walking shoes. I’m partial to Eccos (note to Ecco PR: where’s my endorsement contract?), worn with hiking socks.

Other useful things to pack: Clif Bars, in case you don’t get around to eating lunch; a separate source of bandwidth (either a phone with tethering enabled or a portable WiFi hotspot); a travel-sized surge protector with USB ports (it can make you friends when there’s only one wall outlet left); an Ethernet adapter if your laptop lacks its own wired networking (CES does not take place in the MacBook Air’s magical world of invincible wireless); twice as many business cards as you think you’ll need.

Most important, for the love of all that is holy, do not forget to pack your laptop’s charger.

Press conferences and other events 

The day before the show opens consists of a grueling slog of press conferences, almost all at the Mandalay Bay convention center at the south end of the Strip. Unless you get VIP access, you can rarely get into more than every other press conference–the lines outside stretch on too long. And except for Sony’s customary event on the show floor, the CES press conference rarely permits hands-on time with the hardware or Q&A with the people involved. As tech scribe Roy Choi told me in January: “It’s really more of a lecture.”

The opening keynote takes place on the evening of press-conference day. Microsoft owned that for years but gave up the slot after 2012. Last year Qualcomm took its place, with epically awful results.

Put two offsite evening events on your schedule: Pepcom’s Digital Experience right after the opening keynote, and ShowStoppers the following night. (Disclosure: The latter crew helped put together my last two trips to IFA in Berlin.) At each, you’ll get access to a ballroom full of vendors showing off their wares, plus a good standing-up meal and sufficient adult beverages to dull the pain.

Power and bandwidth

Both are in pitifully short supply. “ABC” here stands for “always be charging,” or at least anytime you’re sitting down and near an outlet. Don’t feel bad if at other times, you must use your laptop as a giant external battery for your phone.

Don’t expect wireless to work with so many gadgets in use, although you may find the occasional exhibit space with a more robust wireless network than usual. Remember that you’re sharing the airwaves with a small city–152,759 attendees in 2013. If you can find a wired connection, use that instead.

The LVCC and other exhibit areas

The massive Las Vegas Convention Center, home to most of CES’s exhibit space, could double as an assembly line for other, lesser convention centers. Budget 15 minutes to get from one of its three halls to the next, 25 to hustle from one end to the other. The Central Hall, where most of the big-ticket vendors exhibit, eats up a day by itself. The North Hall, home to automotive electronics, satellite radio and a grab-bag of iDevice accessories, takes less time, as does the South Hall and its collection of smartphone and tablet vendors, camera manufacturers and–well, everybody else.

There’s also some exhibit space in the convention center’s parking lot, in the LVH hotel (about a 10-minute walk from the North Hall), and in the Sands Expo and the next-door Venetian about a mile and a half southwest.

Some companies also have off-site meetings in nearby hotels. Don’t even think of trying to stop by those places in the middle of the day; visit them before or after everything else.

CES 2013 monorailGetting around

The Las Vegas Monorail flies over traffic to and from the convention center. But you often have to wait 10 to 15 minutes to board in the morning or evening, a delay compounded by management’s unwillingness to accept D.C.-level crush loads.

The monorail also fails to stop at the Sands or the Venetian–what seems a regrettable result of its private funding by participating casinos–so to get there you’ll have to exit at the Harrah’s/The Quad station and walk north.

Alas, the alternatives to the monorail can be even worse. Shuttle buses run between the official show hotels, the LVCC and the Sands but suffer from excruciatingly long lines, especially departing from the LVCC on the first two evenings of the show. You can spend half an hour waiting for a bus to have room, then lose another 30 minutes to crawl three miles. Only the taxi lines can make this delay seem tolerable.

Some evening events happen at the Wynn or the Encore, slightly closer to the LVCC. Remember my advice about walking shoes? Spare yourself a tedious queue for a shuttle or taxi and use them to hike the mile and change from the convention center to the hotel.

Las Vegas also has public buses, and they can be convenient for travel up or down the Strip–or, should you magically get a few hours free, a field trip to the downtown neighborhood Zappos.com founder Tony Hsieh is spending $350 million to terraform into a walkable community.

The RTC can get to or from McCarran as well, once you realize two quirks. One is the horrendous signage in Terminal 1’s baggage-claim area; I had to go downstairs to “Level Zero” to see any indication of public transit. The other is no direct service to the new Terminal 3–but if don’t check bags (a smart move at CES anyway), you should be able to clear security at T1 and then have a slightly longer tram ride to your gate. Update, 10/30/2104: The bus now goes to both terminals, but you should still get off at T1 instead of spending an extra five minutes to reach T3.

Any other tips? Let me know in the comments and I will update this post accordingly.

Trade shows may have ruined Las Vegas for me

LAS VEGAS–I’m writing this from a hotel room a little before 7 a.m., and I did not just get back from the casino floor. Instead, I got back after a couple of receptions for the CTIA 2013 wireless-industry show, thought I’d lie down for a bit and then slept for six hours.

The Strip at nightI could head downstairs now for a little gambling–but, honestly, I have some e-mails to attend to after this post, and then I want to get to McCarran to try to get on an earlier flight home. Maybe I’ll have time to hit the breakfast buffet first?

This is what traveling to Vegas for business has done to me. I have now made my way to this city 18 times. Sixteen of those (!) were for CES, there’s this trip for CTIA, and I went to Vegas once for a friend’s bachelor party. The one time I couldn’t get my expenses reimbursed or put them on a Schedule C, I had to stop myself from asking for a receipt everywhere.

I can’t tell you what any of the fancy shows at the Strip hotels are like, but I have memorized the fastest walking route through the Venetian’s floor to the Sands exhibit space. I’ve eaten in some of the better restaurants in town, but I have no idea what they charge. I should find better uses for my brain then caching the locations of bathrooms in the convention center.

Before the invention of blogging and Twitter, I had a little free time in my Vegas schedule. One year, I blew off a keynote to check out the Star Trek Experience; another, I detoured to the Gun Store and discovered how quickly an M-16 can empty a clip. But from 2007 or so on, my only time to experience Vegas as a civilian has been the last night in town–except when I’m too tired and conk out first.