It’s now been a year and change I started writing about the intersection of media, policy, and technology at Forbes. It’s also been two months and change since I last published anything there.
That might look like a conclusive verdict against the experiment I started last June, but the reality is a little more nuanced. On one hand, I’ve very much enjoyed the ability to “write and publish as I see fit instead of waiting for an editor to okay a pitch and then edit my copy” (as I wrote last summer). On the other hand, I’ve yet to clock enough page views in a month to earn above the minimum rate.
So when I had a bunch of new work come my way starting in April, I had to decide at the start of May if I would commit to writing my monthly minimum of five posts–my arrangement doesn’t provide partial pay for posting less than that–or take a break to focus on this new business. And since I had gone months without seeing any Forbes post crack a five-digit number of page views, that was an unavoidable call for me.
My most-read story at Forbes, a post I wrote at the end of November about the strange lifeline AT&T and, to a lesser extent, Verizon provide to the hoax-soaked One America News Network, has drawn a total of 35,747 views as of today. But most have done much worse than that unspectacular total, with many failing to crack a thousand views. That’s frustrated me to no end–not least since I’ve seen pieces at other outlets do great in the same time–but at a certain point, I had to stop banging my head against that wall and direct my attention to work that didn’t have Web-traffic stats between me and my payment.
It’s possible that the subscription paywall Forbes put in place late last year (you should see the dialog above after reading five stories at the site in a month) has made it much harder for a post to go viral there. But I’ve seen at least one friend who writes at Forbes continue to hit numbers that should earn a decent bonus. Maybe I’m just page-view Kryptonite at this client in particular?
If I am, and if I decide to call it a day for this experiment, I will have no regrets. I’ve been able to address important topics–for example, Apple’s retelling of app-distribution history, the self-owns of some senators trying to interrogate tech CEOs, Google’s abusive conduct of its display-advertising business, President Trump’s clumsy and illegal attempts to regulate social media–as I saw fit. (Thinking about that, it would have been nice to toss up a post Thursday about the lawsuit by 36 states and D.C. against Google over its control of the Play Store instead of limiting my commentary to a Twitter thread that made me no money at all.) And the effort I put into focusing on media-policy issues also made me a sharper, better-sourced reporter in that area.
Meanwhile, management at Forbes has made some smart moves–in particular, bringing on the Houston Chronicle’s former tech columnist Dwight Silverman to cover the computing industry was a great call on their part. And nobody there has told me that time’s up on my contributor gig. But I do know that July already looks shot in terms of writing bandwidth that would let me return to it.