So long, Sulia: lessons from an experiment in compressed journalism

My time contributing short updates to the microblogging site Sulia wrapped up unceremoniously Monday morning when an e-mail–“ending our paid arrangement”–landed in my inbox. The site’s pivoting in another direction that doesn’t involve paying for my input or that of what seems to be most other contributors it had signed up (for example, my friend Rocky Agrawal); so it goes.

Sulia compose dialogThe departure of any one freelance client isn’t that big of a deal, but in this case it was a different sort of medium, and I learned some things along the way that seem worth sharing.

The basic idea here was to get paid a little for writing the equivalent of three tweets in a row–a minimum of 700 characters, a maximum of 2,500. On clicking the “Post” button at Sulia, those updates would appear automatically under my name on Twitter and at my public Facebook page–and that’s when I was met with confusion. Readers had no idea what the heck Sulia was or what I was doing there, leading me to post an explanation here after the first three weeks.

It took longer for me to pace myself so that I wouldn’t be rushing to finish my weekly quota of 10 posts in the last hours of Sunday–and to figure out what topics fit best into this pressurized container. In retrospect, holding off on live-tweeting interesting talks so I could post a longer recap on Sulia was a mistake, while it was smarter to use that greater character count to break some local wireless news in slightly more depthdo the cost-of-ownership math for a new smartphone, or recount my experience upgrading an operating system.

Overall, this site filled a useful void in my work by allowing me to share my notes in a medium slightly longer and less evanescent than Twitter while also getting paid (and without having to send an invoice first). I‘m not sure how I’ll replace that.

Among no-payment options, Twitter puts me back in a 140-character box, Facebook and Google+ have enough of my personal business already, LinkedIn seems too business-focused, and as for Medium–well, I already have a blog here. Alas, my WordAds revenue has been so minimal to date that it’s not worth thinking about the potential income from any one extra post.

Or perhaps the Sulia experiment was a mistake all along, and I should have put the time spent crafting those 40-some morsels a month into finding three or four good stories to sell elsewhere. Either way: on to the next thing…

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