Weekly output: ads and the consequences of blocking them, misplaced places on Facebook

I’m back from a few days in Los Angeles for the Online News Association’s conference. In addition to getting some wheels turning in my head about the state of my profession and doubling as a Post reunion, my first trip to L.A. for work since 2012 gave me my belated intro to the subway there. (The Red Line’s stops feature some magnificent architecture.)

9/22/2015: Will Ad Blockers Kill the Internet as We Know It?, Yahoo Tech

I’d had a version of this column in mind for a while; originally, it was going to stop at explaining why you see so many crummy ads, even on this very blog. Then Apple’s move to make it App Store-easy to block ads in iOS 9, followed by the quick withdrawal of the leading ad blocker from the store, provided a timely angle.

USAT Facebook places column9/27/2015: How Facebook places you where you’ve never been, USA Today

My weekly column took a food-centric turn this week when I got a question about Facebook magically placing a user at a restaurant she’d never visited and that wasn’t even open yet. The answer revealed some interesting wrinkles to Facebook’s rules for local businesses marketing themselves on the site.

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Why I don’t and (probably) won’t use an ad blocker

It will cost me a few hundred dollars to try iOS 9’s new support for ad-blocking tools, courtesy of that feature not working on my vintage iPad mini. (Thanks for not documenting that and other incompatibilities, Apple.) But even after I upgrade to an iPad mini 4, I probably still won’t treat myself to an ad-reduced mobile Web by paying for such popular content blockers as Crystal or Purify.

IiOS 9 ad blockers mentioned the reasons why in a comment on my Yahoo Tech post Tuesday, but the answer deserves a little more space.

It’s not about a sense of professional loyalty, although I would feel more than a little dirty undercutting the advertising revenue that helps news sites pay me and my friends in the business.

(Ars Technica founder Ken Fisher made that argument well in this March 2010 post.)

This is more a case of me trying to keep a little of the common touch online. In general, I stick with default settings so I will experience the same issues as the average Web user (also, I’m lazy). I will depart from defaults to keep my devices secure–that’s why Flash isn’t on this laptop–but installing extra apps to get a cleaner Web experience gets me too far from that ideal.

In particular, relying on ad blocking invites me to recommend sites without realizing their annoyance factor. If a site’s going to throw a sign-up-for-our-newsletter dialog before you can read every story, I don’t want to learn about that behavior afterwards from grumpy readers.

(My occasional client PCMag.com often presents that kind of newsletter dialog. And yet I gladly refer people there, because their journalists do good work. See, it’s complicated!)

I also need to know if my regular clients are getting obnoxious with the ads–remember, I was at the Post when an overload of ads and social-media widgets began to bog down everybody’s reading–on the chance that my complaint to management improves matters. You’ll tell me about that kind of problem, right?