Weekly output: Roku updates, targeted TV ads (x2), Instagram Reels, online-ad advice, TechBBQ startup pitches, Theranos whistleblower

This week’s trip to Copenhagen for the TechBBQ conference was going to introduce me to two new countries, thanks to my connection in Iceland each way. And then I realized that I could duck over to Sweden for breakfast Friday morning, thanks to Europe’s longest road/rail bridge connecting Denmark and Sweden with frequent and cheap train service.

9/12/2022: Upcoming Roku interface changes nod to streaming complexity, Fierce Video

Another run of fill-in work at my video trade-pub client started with this writeup of upcoming Roku product releases.

9/12/2022: Fox enlists Comscore to help target local TV ads, Fierce Video

Fox is bringing on outside help to improve its ad targeting at its local TV stations.

9/12/2022: New Dish partnership to enable real-time programmatic TV ads, Fierce Video

Dish is enlisting similar assistance with its targeted ads.

9/13/2022: WSJ report: Instagram’s Reels is reeling in hardly anybody, Fierce Video

A few days after writing this, I finally had a Reel catch my eye–in the form of one my brother had posted.

9/13/2022: Advertising Group Urges Companies: Give Customers a Reason to Share Data, PCMag

I finished writing this summary of a report from the ad-industry group IAB while sitting at the gate for my flight from Dulles to Reykjavik.

The audience for my panel, a few minutes before it started. Attendees wear headphones provided by the organizers to cope with a noisy venue.9/14/2022: PR & Press Panel Pitch, TechBBQ

My contribution to this conference, alongside moderator Morgan Meaker of Wired and fellow judges Jordan French of Grit Daily News, Amala Balakrishner of DealStreetAsia and Niels Lunde of Børsen, consisted of quizzing a set of early-stage firms picked by TechBBQ’s organizers: Seaborg Technologies (cost-competitive nuclear power), FarmDroid (robotic agriculture), Stykka (eco-friendly interior construction), Atlant 3D Nanosystems (nano-scale additive manufacturing), and Blue Lobster (sustainable seafood). All five had to present with the unexpected disadvantage of the audio-video system preventing them from showing all but snippets of their slide decks.

9/15/2022: Theranos Whistleblower on Lessons Learned: I ‘Would Have Hired a Lawyer’, PCMag

I wasn’t sure if a conference focused on the Nordic tech ecosystem would yield a story for a U.S. audience, but Tech.eu editor-in-chef Robin Wauters’s interview of Theranos whistleblower Erika Cheung provided just that.

Weekly output: streaming-video aggregation, video customer acquisition, Jeremy Toeman, MLB video, “do not sell my personal information,” Strap Technologies

Most of my work this week involved an event that was supposed to have me in Denver back in June–before FierceVideo’s Stream TV Show got pushed back to October and then moved online. After all that, management wound up not requiring me to moderate a panel as I did at this event last year–instead, they asked if I could write up some of the panels.

Patreon readers got an extra post from me Thursday unpacking my efforts to get AT&T to tell me where I might be able to test its millimeter-wave 5G signal.

11/9/2020: Industry execs share diverging opinions about aggregation, FierceVideo

The first panel I covered featured executives from Google, LG, Netflix and Vizio discussing how the pandemic had boosted their businesses (aside from killing many of their customers, something these guys did not acknowledge but should have) and how they were working to keep these confined-to-home viewers entertained.

11/10/2020: StreamTV panel discusses OTT customer acquisition, FierceVideo

This panel had Amdocs Media, Brightcove, Crunchyroll and Roku execs talking about their tactics to win and keep customers. One big takeaway: Disney+ and Netflix don’t have to play by the same rules as everybody else.

11/11/2020: WarnerMedia predicts second screens and synthetic smarts, FierceVideo

WarnerMedia innovation v.p. Jeremy Toeman–a guy I enjoyed meeting in San Francisco in 2012 when he was with a startup called Dijit–talked about how game-streaming services and artificial intelligence could change the state of TV.

11/11/2020: How big data can amp up fans’ experience of the big leagues, FierceVideo

The last Stream TV Show panel I wrote up covered Major League Baseball’s increasingly advanced fusion of statistics and video.

11/13/2020: Here’s A Hint About How Few People Click Those “Do Not Sell My Personal Information” Links, Forbes

A survey released at the end of a half-day online conference hosted Thursday by the Interactive Advertising Bureau suggested embarrassingly scant adoption of a key privacy measure mandated by the California Consumer Privacy Act.

11/14/2020: This startup wants to replace the white cane for blind people, Fast Company

After seeing the pitch of a startup called Strap Technologies for a sensor-equipped pod designed to let blind people navigate the world without a cane, I took a little more time to get the input of some independent experts on this Austin company’s ambitions.