At home, my wife and I have an iPad 2 parked more or less permanently on the coffee table–and, aside from Skype, we spend most of our time on this thing in its Web browser. Given that background, I should have liked Google’s “nothing but the Web” Chromebook concept. Right?
Wrong. I detail the reasons why I did not in my review for Discovery News, posted on Friday: The Samsung Series 5 machine I tested costs a little too much, weighs a little too much, is sometimes sluggish and is liable to turn into a brick should you stray beyond a wireless signal. I could have inventoried other gripes, such as its cooling fan’s distractingly loud whir, the overly-sensitive keyboard that repeatedly caused me to type duplicate characters, and the strange failure of Google’s Chrome Web Store to highlight Web apps that can run in an offline mode.
All of those aspects fell short of the optimistic presentation at this summer’s Google I/O developer conference that I watched on YouTube after the fact.
Don’t forget the inconvenient fact that Google already has a Web-friendly operating system that both runs programs and saves data on your own device and automatically backs up everything online: Android.
But then there’s the possible market that Google didn’t pursue, the same one that Apple neglected when it introduced the iPad: the beginners who use a computer almost exclusively for Web and e-mail access, and never outside of the house. If you’ve had the privilege of providing Thanksgiving-weekend tech support for these first-timers, you’ll also admit that they probably don’t keep their applications up to date and often neglect to back up their data.
The Chromebook or something like it–a computer that updates itself, focuses on Web and e-mail use, and backs up everything automatically to secure Web storage–could serve that constituency well. But Google’s own marketing message, echoed by such retailers as Best Buy and Amazon, speaks right over this crowd:
Chromebooks are built and optimized for the Web, where you already spend most of your computing time.
There’s a chance left for somebody to connect with people who can’t give a billable-hours breakdown of their computing time and don’t throw around verbs like “optimize.” Right?