If you don’t want your inbox to start filling up with newsletters, you probably shouldn’t become a journalist. Even if you decide not to sign up for daily updates from one organization or another, the PR people at that organization will probably make that decision for you.
But newsletters exist for a reason, that being that they can make it easy to catch up on developments you missed over the last day, week or month. So whether or not I opted in to get somebody’s daily update, I usually don’t click the “unsubscribe” link if the newsletter covers my own occupational interests–and skimming and deleting takes very little out of my time.
Really good newsletters, however, earn not just a quick glance at a subject header and the first headline or two, but start-to-finish reading. I want to talk about two in particular that help keep me current about my fellow scribes.
Morning Consult Tech: Morning Consult, a data-intelligence firm with offices in D.C., New York and San Francisco, puts out this recap of tech-policy headlines before 9 a.m. weekday mornings. It’s an impressively comprehensive summary of recent work that covers publications beyond the usual boldface news names–the left-wing magazine Mother Jones and Vice’s tech-news site Motherboard have each gotten shout-outs. In addition to those two- or three-sentence story blurbs, each message features an events calendar that in the Before Times was a good way to ensure my work social calendar didn’t stay empty as well as a modest amount of self-promotion for the parent firm’s work. My only real complaint is predictably vain: I wish this newsletter would spotlight my own work more often.
Muck Rack Daily: This GIF-laden, moderately gossipy message arrives weekday afternoons from New York-based Muck Rack, which provides tools for PR types, lets journalists post their own portfolios (writing this post reminded me of how overdue I was to update my own), and used to and hopefully once again will host get-togethers for reporters at such events as CES and SXSW. As you can see from Friday’s e-mail, each one revisits the day’s top stories as interpreted through journalists’ tweets–a not-dumb move by the senders to play off of our own vanity–and illustrated by pop-culture GIFs that I occasionally recognize. Here I should note that my father-in-law receives this newsletter, which every now and then leads to him sending me a nice look-who-they-featured e-mail.
If you work on either one of these newsletters, feel free to take a bow. And please don’t be offended when I add that I delete each newsletter after reading, because my inbox is crowded enough already without my squirreling away copies of these and other daily dispatches.