A good run at USA Today has reached its end

The explainer about the Matter smart-home standard that USA Today ran last week was my 451st column for the paper’s site, if my count is correct. It was also my last: Management at USAT’s corporate parent Gannett ordered up yet another round of cuts, and this time some freelance contributors wound up inside the blast radius.

I’ve long said that there’s no such thing as a permanent freelance client, but USA Today was about as close as they come. My first column–about Facebook privacy, an anxiety source that had already earned evergreen status–ran right before Christmas of 2011, less than nine months after my exit from the Washington Post had ended my previous tenure as a tech-help columnist. That’s long enough ago in publishing terms for CMS changes to have broken the original link and forced me to the Internet Archive to surface a copy here.

Photo of a column on broadband data caps as it ran in USAT's print edition on July 2, 2020.

The subsequent 11-plus years have seen me revisit social-media privacy many times–along with such other perennial topics as data caps, out-of-reach broadband, the apparently-unlimited interpretations of “unlimited data” on wireless plans, different options to buy new iPhones, and the stupid pricing games that Internet providers play.

Some favorites among those hundreds of columns:

A few of those stories wound up in USAT’s print edition, such as the July 2020 column on data caps in the photo above. And for a while, this relationship also afforded me the possibility of extra business–some of which was fun, like the tech explainers I wrote for Gannett’s short-lived NowU senior-lifestyle site. But then I also once ditched SXSW to spend an afternoon knocking on doors around Austin to try to interview witnesses to the 2018 package bombings.

The budget axe first swung in my direction in 2015, when my column got trimmed by about a third with a corresponding reduction in pay; in 2019, management reduced the column frequency from four times a month to twice. Seeing two friends and longtime fixtures of USAT’s tech coverage exit the place over the next two years–Ed Baig in 2020, Jefferson Graham a year later–did leave me grateful to have my column as a constant through the gruesome year of 2020. But it did not leave me with too many illusions about the long-term stability of my gig.

Those previous trims to my role at USAT mean I’m now losing only a small fraction of my income, one that shouldn’t be too hard to replace. (I don’t know how much Gannett is saving in total with this latest budget cut, but it has to be vastly less than the $7.7 million in salary, stock awards and bonuses that chairman and CEO Michael Reed collected in 2021.) I will, however, miss having the USA Today name to throw out when registering for an event.

I will also miss knowing that a request for tech support from a friend, family member or reader could be the start of my next column. But please don’t let that stop you from e-mailing me with a tech query–and rest assured that if your problem is interesting enough, I will find a reasonably well-paying place to write about it.

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Another brutal week for journalism in America

It looks like I made it through this workweek without learning of any friends in journalism getting sacked. That would be the weakest of wins after three days of mass layoffs across old and new media.

It started Wednesday, when Gannett–publisher of my client USA Today–began firing a few hundred people in newsrooms across the country. Later that day, Verizon Media Group–the parent organization of my client Yahoo Finance–said it would lay off 7 percent of its workers. And then BuzzFeed upped the ante by telling staffers that it would sack a full 15% of them.

Thursday and Friday, I watched the occupational bonfire burn across Twitter. While it hasn’t involved friends, it has taken out bylines I know and trust–and some entire sections.

The Huffington Post dumped its opinion staff, a grim echo of last March’s closure of the U.S. News & World Report opinion department that cost my friend Robert Schlesinger his job. BuzzFeed deleted its national and national-security desks–I can only read that as a declaration of unseriousness at covering the news in 2019–and, in some sadistic mix of incompetence and heartlessness, is stringing the layoffs into next week.

I ache for everybody involved, because I’ve seen this movie before. I’ve read the weasel-worded memo from managers trying to paper over things, I’ve eaten the sheet cake at the newsroom goodbyes, and I’ve watched decades of experience walk out the door–knowing that the exercise will repeat. It certainly will if Digital First Media, a civic cancer of a newspaper chain owned by the Alden Global Capital hedge fund, succeeds in its unsolicited bid to buy Gannett.

I just hope things stop sucking at some point and that some of the following things happen: The online-ad industry stops racing to the bottom; subscription or other ad-independent revenue frees us from hoping adtech gives us a pony; newsroom executives stop wasting time and resources by chasing after every shiny object Facebook touts each quarter before sunsetting two quarters later; hedge-fund plutocrats find another industry to strip-mine of value; or the media at large switches to a non-profit footing and we all accept lives of shabby gentility.

Meanwhile, after this week, I have to count myself as lucky in this business. When I lost my newspaper job, that came with a soft landing and a long runway, and I’m still learning things and writing about them–the only work I want to do. I could be making more money in another career (and I was in this one three years ago), but things could be worse. To any journalists reading this who just had things go much worse: I see you, and if you want to vent, please get in touch.

Dealing with your work disappearing

If you were going to look up any of the tech-guide stories I wrote for Gannett’s NowU last year, don’t. NowU has become more like NotForU: Gannett stopped updating the site in the spring and shut it down a few weeks ago.

NowU closing noticeThis wasn’t the first time I’ve had my work vanish from the Web. My blog posts for the Consumer Electronics Association evaporated after a CMS switch, and all of the short updates I wrote for Sulia disappeared when that site closed. This time around, however, was better in one important way: My editor e-mailed me in late April to give me a heads-up about the impending closure of the site.

That note gave me more than enough time to save my stories as PDFs. At CEA, I had to rely on Internet Archive copies when management there let me repost some of those pieces here. At Sulia, I had neither a backup elsewhere on the Web nor advance notice of its demise, not that I was going to try to reproduce a few hundred microblog entries.

(The Internet Archive couldn’t preserve my stories at Gannett’s would-be hub for 45-and-over empty-nesters because NowU’s site was apparently coded to block it. That’s not how I would have run things, but there’s nothing I can do about it now.)

What I’m left with, then, is the enjoyment I derived from researching and writing those stories, the new sources I discovered in the process, the (generous!) payments that arrived on time–and, not least, the chance to sell stories about those topics all over again. If you’ve got a freelance budget and could use a how-to about WiFi and travel, international smartphone roaming, TV technology, or cutting the cord, please get in touch.

Writing for USA Today: #Help is on the way

One problem with writing weekly Q&A and tip-of-the-week pieces is that once you stop doing them, readers keep asking questions. I’ve tried to reply to those queries in e-mail and on Twitter and Facebook–but, being a good capitalist, I’ve often had to set that aside for paying work.

Fortunately, now I have somebody willing to pay me to answer readers’ tech questions. USA Today has been planning to expand its tech site for a while, and as part of that effort the Gannett newspaper signed me up to contribute a weekly tech Q&A and tips column on a freelance basis. The first piece appeared yesterday; it suggests a better way to sort Facebook friends and discusses a few options for syncing music to an Android phone.

My editors over in USA Today’s McLean, Va., newsroom have christened the column “#Help,” which I think is a pretty good name.  You don’t see that title over this week’s post because they’re still building out a destination page for this and other new tech features–but since (for once) I’d written a backlog of columns in advance, they elected to go ahead and start the column in a soft-launch state. So as you see at the end of the piece, my tech-support inbox is once again open for business.

(Edited 12/24, 7:40 p.m. to clarify that I’m writing this on a freelance contract.)