Sharing stories from Apple News considered harmful

Last Tuesday, Google delivered some news that open-Web advocates have long awaited: Stories posted in the speedy, Google-developed Accelerated Mobile Pages format and served up via its even-faster caching service won’t zap onto the screens of mobile devices at google.com addresses, not the domain name of their publisher.

The avoidable but common facet of the AMP experience has bothered me since my early encounters with Google’s attempt to make the mobile Web less janky–it led the explainer I wrote for Yahoo two years ago. Google is now moving to fix the problem it helped create, which is welcome news in any publishing format.

(Specifically, Google will adopt a new page-packaging standard to preserve site domain names. In last Tuesday’s post, AMP project tech lead Malte Ubl says we should start seeing the results on our phones in the second half of this year.)

This, however, leaves another address-eating annoyance on the mobile Web: Apple News. This iOS app is a pleasant way to browse and read stories; like the open-source AMP, this proprietary format cuts out the cruft that can clog mobile reading.

But when you tap its “Share” button, Apple News serves up an apple.news address. And unlike even Googled-up AMP addresses, this one offers no hint after the domain name of where you’ll go.

The text Apple News pre-populates in a tweet or Facebook update–the story headline, an em-dash, and then the publication name–does. But on Twitter and Facebook, many people decide to replace that text with their own words, leaving users to guess what’s behind that apple.news address.

Apple appears to be doing this to ensure that other iOS users can read the story you shared in Apple News as well–its developer documentation even lists a story’s canonical address as a “not required” bit of metadata. But in the context of a button that can share a story on the public Web, that’s an absurd inversion of priorities.

Apple could fix this by coding Apple News to share a story’s original address when available, perhaps with an identifier to tell iOS devices to open it in Apple News. But knowing this company, I wouldn’t expect that any sooner than the arrival of a reborn Mac mini at my neighborhood’s Apple Store.

Instead, you’ll have to solve this problem yourself. If you’re sharing a story from Apple News, keep some reference to the publisher in your description. If that would cramp your social-media style, please take a moment to tap the share sheet’s “Open in Safari” button–then share the story from that browser, from whence it will have its real address.

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Weekly output: blog hosts, QAM, Kojo Nnamdi, iPad rumors, Web chat

This week involved more real-time interaction with readers than usual.

2/12/2012: Tip: For a personal Web page, keep it simple, USA Today

First a reader e-mailed to ask about the easiest way to host a blog under a personal domain name; then, between my filing this piece and USAT posting it, two friends asked me the same question. I guess the timing was right for the topic. The column also offers a tip that emerged from a comment thread here: You can recharge an iPad over any random charger with a USB port, not just a higher-powered model labeled as iPad-compatible.

2/14/2012: Qualms Over QAM, CEA Digital Dialogue

Here I discuss the cable industry’s proposal to encrypt the local, public, educational and government channels that “QAM” (Quadrature Amplitude Modulation) tuners in digital TVs can receive without a box. Would you trade that–cable operators say encrypting QAM will free new customers from having to wait for the cable guy to show up–for the Federal Communications Commission making its “AllVid” proposal for box-free reception a standard for both cable and satellite? For further reading: The National Cable & Telecommunications Association’s Paul Rodriguez explains why cable operators don’t like the “traps” they now use to control access, while venture capitalist Fred Wilson argues for keeping clear QAM and providing the broadcast channels for free.

2/14/2012: Our Love/Hate Relationship with Email, The Kojo Nnamdi Show

I discussed ways to tame an overloaded inbox with WAMU host Kojo Nnamdi and two other guests, etiquette author Anna Post and IBM social-computing evangelist Luis Suarez. You hear more of me in the second half of the show, after Suarez’s call-in segment ended. (Tip: You can speak in paragraphs on public radio, but they have to be newspaper paragraphs.)

2/17/2012: The Only ‘iPad 3’ Story You Need To Read, Discovery News

The headline I wrote may oversell this story a bit–but, really, the feature set on the next iPad should not be that hard to figure out. And if this post isn’t the only next-iPad piece you elect to read, it’s certainly the only one I plan to write, just as I only wrote one next-iPhone post last year.

2/17/2012: Living a Connected Life (Web chat), CEA Digital Dialogue

My second monthly chat for CEA started a little slow, but I wound up getting enough questions from readers to stick around for an extra 15 minutes. One query I got confirmed my decision to devote next week’s CEA post to the upcoming reallocation of some spectrum from TV to wireless data mandated by this week’s payroll tax-cut bill. Another may yield an item for my USA Today column: how to connect an ’80s-vintage Nintendo NES (no, really) to an HDTV.