MWC malaise: why a canceled conference has me feeling crushed

For the first time since 2012, my winter won’t involve me spending a week soaking in the wireless industry at MWC. I wish I weren’t overstating things to say that I feel gutted about this.

GSMA, the organization behind the trade show earlier known as Mobile World Congress, canceled the conference that drew 109,000-plus people last year–a week and a half in advance, and because of fear instead of evidence. The novel coronavirus afflicting China is a real threat, but it’s also remained almost completely confined to that country. And two weeks ago, GSMA announced security measures that essentially blackballed everybody from mainland China who hadn’t already left the country.

FCB logo Camp NouBut then a sequence of companies with the resources to know better decided to pull out of the show anyway: Ericsson, LG, Sony, Cisco, Facebook, Nokia, Amazon, Intel, AT&T… and on and on. After enough bold-face names had self-ejected from MWC, the only suspense left was when GSMA would take the loss and the likely scorn of the Barcelona and Catalan governments that had rightly stated no health emergency existed.

I won’t eat too much of a financial loss. I got half of my Airbnb payment back, while my airfare will be good for a future United flight (spoiler alert: likely). Friends of mine who booked refund-proof flights and lodging are harder up (one’s out at least $2,000). Some of them have already said they’ll proceed with that week in Barcelona and get in meetings with industry types who also stuck with their travel arrangements.

I can’t justify that business proposition but do feel a little jealous of those people after my happy history in Barcelona. MWC 2013 was the first international business trip I self-financed, and that trip cemented BCN as one of my favorite airport codes to have on my calendar. The show provided a sweeping overview of phones, networks and apps around the world that I couldn’t get at CES. And its logistics–from the moving walkways connecting the halls of the Fira Gran Via to Barcelona’s extensive and efficient metro and commuter-rail network–made CES look even more inadequate in that department.

MWC opened my eyes to all the different ways the wireless industry works outside the U.S.–as in, I would have covered the market better at the Post if I’d made this trip sooner, except the paper was too cheap to spring for that. At first, I didn’t sell enough stories from MWC to recoup my own travel costs (granted, I was also getting paid a lot more then), but after a few years of practice I got a better grip on my MWC business model and started clearing a decent profit. Making this a successful business venture ranks as one of my prouder achievements as a full-time freelancer.

I also improved my travel-hacking skills from that first year, in which booking flights in January left me with a seven-hour layover in Brussels on the way there and a two-stop itinerary home with a tight connection in Zurich that shrank to 20 minutes when my flight left BCN late. MWC 2017, in which I was able to leverage a United upgrade certificate to ensconce myself in seat 2A on a Lufthansa A330 home to Dulles, may be my most comfortable business trip ever.

Barcelona sculptureThe time-zone gap between Spain and any possible editor in the States also allowed me to explore my new favorite Spanish city. I carved out hours to visit all of Antonio Gaudí’s landmarks–yes, you should visit Casa Milà and Sagrada Familia–and spent not enough time getting lost in streets that sometimes weren’t wide enough to allow my phone to get a solid GPS location.

Barcelona has its issues, like seemingly annual transit strikes and the elevated risk of pickpocketing. But getting to go there for work has been an immense privilege.

This year was supposed to extend this recent tradition, but instead it will represent an interruption–at best. As my friend and MWC co-conspirator Sascha Segan explains in this essay at PCMag, knifing this year’s installment could easily lead to MWC going to another city in Europe. Or not happening at all again.

That makes me sad. Seeing the world retreat in unreasoning fear makes me angry.

Last-minute MWC advice

Having to spend a week in Barcelona at Mobile World Congress ranks as one of the easier problems to manage in the tech industry. I mean, would you rather go to CES?

But if you’re new to MWC, as I was only five years ago, the wireless industry’s global gathering can have its confusing moments. If so, the following advice may help you navigate your way around this trade show.

Fira Gran Via: MWC’s primary venue is a set of eight large halls that you can traverse much faster than the Las Vegas Convention Center, thanks to the overhead passages–most with moving walkways–that knit the Fira together. To get there, take the train: The L9 Sud Metro stops at the Europa | Fira and Fira stations, to the north and south of the Fira, while frequent commuter-rail trains from Espanya also stop at Europa | Fira.

Power and bandwidth: In addition to a plug adapter (you already have that in your bag, right?), you should also pack your laptop’s charger’s extension cord if it came with one. Distance from an outlet has nothing to do with that; a laptop power brick plugged into a plug adapter plugged into a wall outlet can easily fall out, but the extension cord will distribute that weight away from the outlet.

I hope you won’t show up to MWC with a locked phone that will prevent you from popping in a cheap prepaid SIM. But if your locked device is on Sprint or T-Mobile, you at least get free, slow and adequate roaming.

Eating and dining: Barcelona is one of the world’s great cities to eat and drink. Unfortunately, the press room in the Fira does not provide lunch, so you’ll have to forage elsewhere on the show floor (FYI, Ericsson’s exhibit in Hall 2 has offered a great free lunch the last few years). The press room does, however, offer an apparently inexhaustible supply of coffee from a bank of Nespresso machines, and plates of cookies occasionally show up there too.

Remember that dinner happens late in Spain, so don’t turn down a late-afternoon snack.

Getting around: Your MWC registration comes with a transit pass good Monday through Thursday; don’t just use it to commute to the Fira. Railfan tip: Because the L9 Sud line is automated, standing in the front of the train lets you enjoy the view of the tunnel ahead. Cheapskate tip: That line is also the most cost-effective way to and from the airport.

If you normally rely on Apple Maps, set it aside for the duration of MWC. This app still doesn’t offer transit directions in Barcelona–two and a half years after Apple bragged about adding transit navigation, which itself came nearly eight years after Google integrated the same in its own maps.

Barcelona has a not-undeserved reputation for pickpocketing. Don’t leave your wallet in an exposed and open pocket, and hang on to your bag or purse.

Other details:

If you’ve never seen Whit Stillman’s 1994 indie classic Barcelona, try to fix that before you depart. It’s not available on Netflix and Amazon’s free streaming, but you can rent it on Amazon, Google, iTunes and Vudu.

If you have some free time–by which I mean, if being six to nine time zones ahead of your editors gives you unsupervised time–try to spend some of it visiting architect Antoni Gaudí’s masterpieces. The Casa Milà apartment building and the Sagrada Família basilica aren’t as far out of your way from MWC as Park Güell; they all have a kind of magic about them.

On your way home, if you have mid-tier or higher status on American, Delta or United or have a Priority Pass membership, you’re eligible to visit the Sala VIP Miro lounge at BCN, upstairs to the left and downstairs after passport control for non-EU flights. Nobody will mistake it for a Lufthansa Senator Lounge, but it works for a pre-departure snack and a drink or two before a long day spent over the Atlantic.

Updated 3/1/2018 to correct and expand lounge-access directions.

Weekly output: unlocked phones, headphone jack, foreign phones, Android security, smartphone trends (x2)

I had a busy week in Barcelona at my fifth Mobile World Congress smartphone show, and in just a few days I head to Austin for SXSW. So I may need a little more time to flesh out my Flickr album from MWC.

2/27/2017: 3 ‘unlocked’ phones that might make your carrier unhappy, Yahoo Finance

My first file from MWC focused on a few phones that manufacturers will sell direct to consumers, not locked to any one carrier–a trend I applaud.

yahoo-mwc-2017-posts 2/28/2017: Sorry, Apple, the headphone jack isn’t going anywhere, Yahoo Finance

This post must have fetched the biggest audience of anything I did from MWC. The Verge’s Vlad Savov gave me a shout-out, and a Reddit thread on my story racked up more than 2,000 comments–about 70 times as many as people left after the piece itself.

2/28/2017: 4 new smartphones you can’t get in the US, Yahoo Finance

You’d think “is this phone coming to the U.S.?” would be a question any MWC show-floor rep could answer. You would be wrong.

3/1/2017: What you should and shouldn’t worry about in Android security, Yahoo Finance

Some enlightening conversations with security professionals led to this report. Key lesson: While you’re far safer sticking with Google’s Play Store, malware can sneak into it. And as a visit to the MWC exhibit of an Iranian app store reminded me, some parts of the world don’t get the Play Store at all.

cr-mwc-2017-recap3/2/2017: Best Smartphone Tech of 2017, Consumer Reports

I fired off an e-mail to my editor at CR in the middle of packing two Fridays ago, asking if he needed any sort of a wrap-up post from MWC. This wound up being the last thing I filed from the show floor, then the next morning I sent in a revision from my Airbnb addressing my editor’s comments before I headed to the airport.

3/4/2017: 4 changes coming to Android phones, USA Today

This shorter look at Android-phone trends went through two changes after posting: We corrected the headline so it no longer referred to five changes, then we fixed an errant reference to a Galaxy S3 on the show floor (it was a Galaxy S7 Edge). As is my practice, I called out those alterations in a comment.

Five-time MWC results: working harder and maybe faster, and a lot more obsessive about travel

Re-reading the coverage I filed from Mobile World Congress in 2013, I can only think of what a slacker I was back then: one post for Discovery News about the state of smartphones, an extra column for USA Today about much the same topic, and a post for my tech-policy hangout at the time, Disruptive Competition Project, on how weird the U.S. phone market seemed after my overdue introduction to the workings of wireless in the rest of the world.

mwc-17-camera(That last one holds up reasonably well, I think.)

During my fifth trip to MWC, I filed six posts from Barcelona and need to finish a seventh about the hype and reality of 5G wireless. Unlike four years ago, I wrote enough stories from the global phone show on top of my typical weekly output to cover my travel costs, even though the contracts I write on today aren’t as generous as 2013’s.

I’ll admit that I would have liked a little more free time to play tourist beyond the Saturday afternoon I spent traipsing around Park Güell, but I also hate feeling like 700 words must require a day’s work or that I’m somehow above cranking out copy from a tech event. So I wrote as fast as I could but not as fast as I’d like.

I’d like to think that motivation led me to take more notes from the show floor, and I hope the practice sticks in my head on weeks when I’m at home and have free time to tempt me to poke around with a post.

mwc-2017-floorThe more important upside of this exercise was a lesson in the virtues of showing a little entrepreneurial initiative, even when you’re running around like crazy.

For example, one of the stories I sold started with a pitch I made to an editor in between gobbling down lunch Friday and packing for my flight out that evening. That was totally worth setting aside my luggage for a few minutes.

After the jump, more about travel: The other part of my approach to MWC that’s changed since 2013 is how having an elevated elite status on one airline has left me even less capable of booking flights like a normal human being.

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