Last Tuesday, Google delivered some news that open-Web advocates have long awaited: Stories posted in the speedy, Google-developed Accelerated Mobile Pages format and served up via its even-faster caching service won’t zap onto the screens of mobile devices at google.com addresses, not the domain name of their publisher.
The avoidable but common facet of the AMP experience has bothered me since my early encounters with Google’s attempt to make the mobile Web less janky–it led the explainer I wrote for Yahoo two years ago. Google is now moving to fix the problem it helped create, which is welcome news in any publishing format.
(Specifically, Google will adopt a new page-packaging standard to preserve site domain names. In last Tuesday’s post, AMP project tech lead Malte Ubl says we should start seeing the results on our phones in the second half of this year.)
This, however, leaves another address-eating annoyance on the mobile Web: Apple News. This iOS app is a pleasant way to browse and read stories; like the open-source AMP, this proprietary format cuts out the cruft that can clog mobile reading.
But when you tap its “Share” button, Apple News serves up an apple.news address. And unlike even Googled-up AMP addresses, this one offers no hint after the domain name of where you’ll go.
The text Apple News pre-populates in a tweet or Facebook update–the story headline, an em-dash, and then the publication name–does. But on Twitter and Facebook, many people decide to replace that text with their own words, leaving users to guess what’s behind that apple.news address.
Apple appears to be doing this to ensure that other iOS users can read the story you shared in Apple News as well–its developer documentation even lists a story’s canonical address as a “not required” bit of metadata. But in the context of a button that can share a story on the public Web, that’s an absurd inversion of priorities.
Apple could fix this by coding Apple News to share a story’s original address when available, perhaps with an identifier to tell iOS devices to open it in Apple News. But knowing this company, I wouldn’t expect that any sooner than the arrival of a reborn Mac mini at my neighborhood’s Apple Store.
Instead, you’ll have to solve this problem yourself. If you’re sharing a story from Apple News, keep some reference to the publisher in your description. If that would cramp your social-media style, please take a moment to tap the share sheet’s “Open in Safari” button–then share the story from that browser, from whence it will have its real address.