Flash-drive disposal

I came back from a conference today (this time, the distinctly low-key CE Week), which means I also returned with a few USB flash drives adorned with some company’s logo.

Flash drives sortedThat, in turn, means I have to find some way to get rid of those pocket-sized storage devices, because I already have more flash drives than I will need. But I recognize that if you don’t have such a collection of these things that your kid starts to play with them, you might find just one of them valuable.

The answer for me is to give the flash drives away–ideally, after trashing their contents or at least renaming them by their size.

I’ve staged some reader giveaways on my Facebook page to unload particularly interesting-looking flash drives, but most of this hardware follows one of a handful of designs, differentiated only by the color and company logo on the outside. They’re not easy to give away in bulk.

Since it’s been a while since I’ve had a teacher say they could use a grab-bag of these things (and since I’ve already donated a few to the cause of undermining North Korea’s propaganda), that leaves only one obvious way to unload them by the dozens: Speak at some local gathering, and offer them–along with other PR swag I’ve accumulated–as rewards for the people who show up.

My talk tomorrow morning at the Mac user group Washington Apple Pi’s general meeting in Bethesda will feature that incentive. If you’re interested in some shop talk from me, or if you’re just in the market for some portable flash-memory storage, please stop by.

If, on the other hand, you’re a PR pro looking to get attention for a client, how about skipping the usual order of logoed flash drives in favor of putting the press-kit files on an obvious part of the company’s site? If the client insists on some kind of tchotchke, how about a Lightning or USB-C cable stamped with their logo instead?

2008 called, and it wants its PR pitches back

The other week, I engaged in a futile exercise to avoid having to pay for extra storage in my Google Apps account by getting a few years’ worth of old pitches out of my PR folder. It would have been a quick process if I’d just dragged those thousands of e-mails off the server and into a local folder, but I had to glance over them first to see if I’d filed any important interviews there by mistake… and so went many hours stumbling down memory lane.

2008 calendar closeupBeyond my surprise at how many PR pros can still stand to deal with me (thanks for the continued tolerance, Jesus, Brooke, and Steve), I was also amused to see the PR pitches I’d blown off or misunderstood in just one year, 2008.

For instance, what if I’d known then that I actually would make this app my external brain?

Writing with a company called Evernote— not sure if you are familiar with them, but they have a fascinating story around how consumers can capture their memories in a completely unique and innovative way. The company has already been seeing a lot of buzz around their Web beta and we’re excited to finally be opening the product to the general public. Evernote’s CEO, Phil Libin, will be in DC June 4-6 and I wanted to see if you’d be interested in taking a meeting with him to get an introduction to Evernote and how it can become a user’s external brain?

I ignored the following because, I sniffed at the time, I don’t cover accessories. Look, anybody can ignore a story that becomes a $3 billion acquisition!

Monster, the leader in audio/video accessories, along with legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine have teamed up to develop a brand new level of headphones, Beats ™ by Dr. Dre ™. The headphones were created to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.

I actually did review the gadget offered in the following pitch. But I passed on the CEO interview, and my writeup spent too much time whining about the slow speeds of broadband and the limited availability of streaming movies (even if that remains an annoyance).

Good Morning Rob:

We’re happy to introduce The Netflix Player By Roku.

Please let me know if you would like additional information, JPEGS of the product or would like to speak with Anthony Wood, founder and CEO.

And then there were all the pitches I got for Yahoo sites and services, even after setting aside all the announcements and commentary about Microsoft’s unsuccessful attempt to buy Yahoo. Maybe I should have paid more attention to them?

Okay, maybe this SXSW commercialism really has gotten out of hand

AUSTIN–SXSW is really two events. One is the long series of panels and keynotes that teach me new things and get wheels turning in my brain for weeks afterward–for instance, yesterday President Obama did a Q&A that was supposed to be a sales pitch for SXSW techies to lend their talents to making government work better but wound up being his most revealing discussion about device encryption ever.

Sixth Street during SXSW(Twitter was not pleased with Obama’s displeasure about “fetishizing our phones above every other value,” to judge from my own timeline.)

But there’s also the Marketing Spring Break that surrounds this conference, in which every other social media manager, PR rep, advertising executive, and brand ambassador in America takes their employer or client’s corporate credit card and goes on a spending spree with restaurants, bars and caterers here.

The result is a schedule crammed with happy hours, receptions and parties, this year even more so than in the four before that I’ve been privileged to attend this event. My own calendar this evening features five events, most overlapping each other’s time slot. I am not sure what I could say to a normal human being’s “I hate you” assessment:

2) “Don’t hate the player, hate the game!”
3) Actually, just go ahead and hate me.

It’s not just tech startups lighting their investors’ money on fire in the hope of repeating Twitter’s 2007 SXSW breakout. The social scene here also features a wide variety of big-name Establishment firms looking to capture “mind share” by giving away free beer, tacos and BBQ–anytime I am overcome with SXSW-scheduling angst over which panel I won’t be able to attend, I can chill at the Scotts Miracle-Gro Connected Yard, the McDonald’s Loft, the Budweiser Beer Garage, or the Comcast Social Media Lounge.

I don’t know how all of these companies can get an acceptable return on their investment. What I do know: I’m not getting out of this place any skinnier.

Caring about social sharing, more or less

I recently made a non-trivial change in how I share links to my work on social media, and I’ll bet you didn’t notice: I stopped touting my work on Tumblr and resumed sharing it on Google+.

Social-network icons

But why would you, when my Tumblr presence has seen so little (sorry, buzzword alert) engagement since I opened an account there in February 2012 basically to augment my social-media literacy?

I had no idea at the time that in less than two years Yahoo would have bought Tumblr and that I would begin writing for a Yahoo site that uses Tumblr as part of its editing system. In other words, so much for worrying about being Tumblr-illiterate.

I kept on sharing a link to each new story to my several dozen Tumblr followers anyway, but a few weeks ago, Yahoo Tech switched to a new editing workflow that required me to set up a new Tumblr account. Having to log in and out of accounts on the same site as I alternate between writing stories and sharing them makes for a lot more work.

At almost the same time, I got some professional advice that Tumblr is not the right place to market your work anyway: At a panel during the Online News Association’s conference, Mashable’s Ryan Lytle said less than 1 percent of Tumblr posts are link shares, making that site “not a traffic play.”

Meanwhile, I’ve realized that while Google+ isn’t going to threaten Facebook or Twitter anytime soon, it continues to function fairly wel as an off-site comments thread. It does, however, remain the last place I share my work, after my Facebook page and then Twitter: Not only is my audience there smaller than on Twitter, Google+ doesn’t give me any useful analytics about how many people saw a post and clicked on its link. Maybe I’ll ditch G+ too in six months?

That ONA panel reminded me that I could be doing a lot more to flack for myself online–notice my absence from Instagram and Snapchat and my pitiful Pinterest participation?–but my leading occupational hazard is online distraction. I’d like to think that limiting my social-media marketing gives me that much more time to participate in the oldest social network of all, e-mail, but we all know how behind I am at that.

 

How I went to an event at the White House and didn’t file anything

As you might have seen on Twitter, I was at the White House Tuesday for the Obama administration’s first Demo Day. (Yes, I should have added #humblebrag to some of those tweets.) This event was both a diversity-boosting exercise for the president and a chance for the 32 startups in the spotlight, many not founded by the usual crop of twenty-something white dudes, to get some wider exposure.

White House Demo Day Obama entranceMy Yahoo colleague Alyssa Bereznak was already set to write about the diversity angle–it’s a real problem for the industry, as you can see in the testimony from some of these female and minority founders in her story. I had RSVPed after her but figured I could file something profiling some of the more interesting startups.

But then after 35 minutes spent standing the East Room of the White House and watching live video of President Obama talk to various startups in an adjacent room, then hearing Obama’s speech (key line: “the next Steve Jobs might be named Stephanie or Esteban”) and singing “Happy Birthday” to the president (it being his 54th birthday), we were all ushered out past the startups and back to the press room. Oops.

I did manage to get back in, courtesy of Alyssa and I running into a press contact we knew, but by then some of these companies had packed up their exhibits. I wound up only talking to five of them, just three of which were on my own list of exhibitors to check out, before I was again ushered out. That was less reporting time than I expected–nothing compared to last summer’s Maker Faire at the White House— and did not yield enough material for a story.

Am I bothered by that? Not really. Some of the people I did meet will be worth talking to later on, I was only out $4 and change in Metro fare, and confusing friends by wearing a suit for work was its own reward.

What posting a Facebook Offer taught me about Facebook’s privacy rules

Some months ago, a PR person for Gogo handed me a few freebies I probably couldn’t use: three free passes for that company’s inflight WiFi service. (Ethics aside, almost all of my transcon flights are on planes that don’t employ its connectivity, while on shorter flights Gogo’s unintentional free access to Google apps suffices.) Many weeks later, I finally remembered that I could try giving the passes to readers with the Offers function on my Facebook page.

Gogo WiFi passesIt seemed simple enough: You create a special post on your page with the image and brief description of your choice, you set an expiration date and limit how many people can claim the deal, and you watch the audience love roll in.

But I didn’t realize, by virtue of not reading the documentation before, that readers would have to take an extra step to collect this freebie. The lucky winners got an e-mail with this instruction: “To use the offer, visit Rob Pegoraro and show this email.”

As the page owner, meanwhile, I only got a notification that the offer had been claimed–without a hint of who had won it. As Facebook’s help explains: “To protect the privacy of the individuals who claimed your offer, you will not be able to see any of their personal information.” They’d have to get back to me somehow.

I wasn’t planning on any face-to-face interaction, but I didn’t get much of the digital sort either. One longtime reader left a comment saying he’d redeemed the offer–I took him at his word and e-mailed one of the three Gogo alphanumeric codes–and nobody else responded, even after I posted comments imploring them to e-mail me.

That’s bad in the sense that I have some readers wondering why they never received the free inflight WiFi they sought. But it’s good in the sense that Facebook seems to have defaulted to privacy at the expense of marketing convenience.

That, in turn, matches up with such Page limits as my not being able to send messages to fans unless they’ve sent me one first. So if you were holding off on Liking my page because you didn’t want your name in lights–go ahead, since even I probably won’t know unless I spend a lot of time scrolling through Graph Search results for “people who like Rob Pegoraro.”

(Whoever can see your profile will, however, see your new Like. If they already mock you for your taste in tech news, you might want to hold off on the appreciation.)

In the meantime, I have two Gogo passes left. Let’s do this instead: E-mail me about how you’ll make great use of them, and the first two people to send a persuasive story will have the codes in their inboxes soon after.

Apple Watch coverage as a spectator sport

I didn’t see or touch an Apple Watch until yesterday–when I played with a couple in an Apple Store, just like anybody else could.

Apple Watch close-upThat was a somewhat unavoidable consequence of my freelancer status intersecting with Apple PR’s choosy habits (as seen in 9to5mac’s fascinating chart of which places did and did not get review hardware before earlier iOS device launches): An outlet big enough to merit early Apple Watch access will already have a full-time staffer ready to review the thing.

It happens and doesn’t really bother me, although it did when I was at the Post and felt that One of America’s Most Important Newspapers was being snubbed. To the Apple reps I yelled at over decisions made by their bosses: I’m sorry.

Anyway, it’s been positively relaxing to sit out this round of the new-Apple-gadget media circus and instead read everybody else’s reviews at my leisure. I started with those from my regular clients–David Pogue’s at Yahoo Tech, Ed Baig’s at USA Today–and then proceeded to check out John Gruber’s reviewJoanna Stern’s critique at the Wall Street Journal, Nilay Patel’s lengthy assessment for The Verge, and Farhad Manjoo’s evaluation in the New York Times.

Apple Watch reviewsAs ever, it was fascinating to see what issues each reviewer focused on and which ones didn’t merit a mention. Fun fact: None cited the watch’s thickness (at 10.5 mm, or .413 inches, it’s thinner than the Moto 360 I did not like enough to buy). Maybe I’m an oddball to be so persnickety about smartwatch thickness?

I also enjoyed seeing the Verge’s designers get to play with the layout of that piece, and I thought the day-in-the-life-of construction of that review and the WSJ’s was a good way to unpack the Apple Watch’s utility–and the limits of its battery life.

So now that I’ve played with the Apple Watch up close, am I tempted to buy it? Of course not: I have an Android phone. And even if I’d broken my streak of never owning an iPhone, this entire category of product still looks at least one update cycle away from earning a spot on my shopping list.