There’s a football game happening tomorrow night, and like many of you I plan to watch it mainly for the commercials.
Part of that is my scant emotional investment in either team (that said, I’m unquestionably more tired of reading about the Patriots). But the real reason is that the National Football League has become such a difficult corporate entity to support.
I’m not talking about the sport of football overall. It’s a fun game to watch on TV, and I’ve enjoyed the few games I’ve seen in person–some here, courtesy of tickets the Post would occasionally hand out, a few in Charlottesville on pre-parenthood trips with my wife to her alma mater.
But the NFL itself, that’s another thing. Even by the standards of pro sports in America, there’s so much not to like.
It would be easy to start with the league’s lax responses to the domestic violence committed by some players. Or I could lead off with the player concussions and the league’s decades-long denial of that problem; the more I mull over that, the more I start wondering if (as Tim Carmody wrote persuasively on Friday) football might be the new boxing and on the same path out of the mainstream.
I could begin with the hapless local franchise and everything wrong there: the name, the crummy stadium, the losing records, the abysmal personnel decisions, the deepening despair among a beaten-down fan base, the owner who seems convinced that his own actions bear no relation to all these problems… but that would be too easy.
The NFL’s vaingloriousness also irritates me. We’ll get no end of it tomorrow, but I also see this inflated sense of self-worth on display in things like security-theater rules about what you can bring into an NFL stadium that are to ballpark-access rules what TSA airport security is to boarding Amtrak.
But what really sticks in my craw is how the NFL is the gift that keeps on taking.
Its teams play in enormous stadiums funded at colossal taxpayer expense–$4.7 billion on the 20 new facilities opened since 1997–that usually sit empty except when these largely car-centric properties create massive traffic jams on game day.
On those days, it’s to the NFL’s credit that you can watch on free broadcast TV. But then the league insists on blackout rules that keep games off the air if the team doesn’t sell enough of what are on average the most expensive tickets in pro sports. And it wants the government to back up this business model. A decade ago, the NFL wanted veto power over a new TiVo sharing feature to protect its blackouts, and it only recently lost the Federal Communications Commission’s enforcement of them.
The runup to the Super Bowl has once again shown the effectiveness of the NFL’s control-freak trademark enforcement. Even though it’s legal for advertisers to refer to the Super Bowl in an ad in the same way they might name-check the local franchise, they all call it the “Big Game” lest the NFL’s lawyers send a nastygram. Good thing the NFL gave on trying to trademark the term “Big Game”!
And as the NFL continues to print money, it benefits from non-profit status and the modest tax breaks that entails–something MLB gave up in 2007 and the NBA has never claimed.
So, sure, I’ll watch tomorrow night if for no other reason than maintaining my cultural literacy. But I’ll also be thinking that 18 days later, pitchers and catchers report for spring training.