Throughout this week I’ve spent covering CES in its all-digital incarnation, the Google Photos app on my phone has kept reminding me of how far this virtual experience is from the trade show that had me flying to Las Vegas every January from 1998 through 2020.
On one hand, the app’s Memories feature has been spotlighting the things I saw at CES years ago. On the other hand, Google Photos reveals that almost all of the pictures I’ve taken this week feature my cat–and none involve any new gadgets.
The event formerly known as the Consumer Electronics Show isn’t like other conferences that have had to adopt all-digital formats. (The same goes for the two other gadget shows on my calendar over the last several years, IFA and MWC.) Companies do their best to hype up their upcoming hardware, but you also get to inspect it firsthand and try to find the flaws the presenters didn’t think to mention.
That’s not an option at CES 2021, where the product presentations are even more like long-form ads than the CES press conferences of prior years. And while an online format can still allow for a live Q&A afterwards, that hasn’t been the case with the CES press events I’ve
attended watched. I’ve had to e-mail PR types and wait for a response to a question I probably could have gotten answered in a few minutes were we all in the same physical space.
I don’t write that to take away anything from the people at the Consumer Technology Association who work incredibly hard to make CES happen in a normal year and then had to tear up the script in late July and write a new one from scratch. Some real-world interactions are just difficult or impossible to replicate online.
That also goes for all the unexpected connections you make at CES and the conversations you enjoy over bad food in a press room and better food at a reception or a dinner. As much as I hate tearing myself away from my family at the start of every January, the chance to catch up with old tech-nerd friends and maybe make a few new ones helps compensate for that.
Like most of the social interactions I’ve surrendered since last March, they now await at the far end of a long tether. I hope it’s not too many more months before I can pull myself back.
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