I know, I know: Making fun of autocorrect fails is not new. But the automatic spelling correction in OS X is something else, courtesy of its apparent inability to figure out that my starting a word with a capital letter suggests I might be typing a proper name–say, a reasonably well-known online brand’s name–and that a little more deference would therefore be in order.

You can argue that autocorrecting “Glympse” to “Glimpse” is fair game. But what about the following replacements I’ve seen OS X make?

“Etsy” to “Easy”

“Roku” to “Rook”

“Waze” to “Was”

“Ooma” to “Roma”

Meanwhile, it took a long time for Apple’s desktop operating system to stop auto-correcting Dulles Airport’s “IAD” code to “iAd,” as in the advertisement-serving system in iOS.

People’s names are, of course, just as much fair game to OS X’s autocorrect. When I was live-tweeting the Federal Communications Commission’s net-neutrality vote, OS X kept trying to change FCC commissioner Mignon Clyburn’s last name to “Cleburne.” Perhaps it has an undocumented fetish for that Texas town of 29,377.

I have to ask: Isn’t this the sort of bossy intrusiveness that an earlier Apple justifiably mocked during Microsoft Word’s Clippy era? And then I must wonder: Why haven’t I shut off autocorrect already–in System Preferences’ Keyboard category, click “Text” and uncheck the “Correct spelling automatically” box–instead of whining about it yet again?