Apple Watch coverage as a spectator sport

I didn’t see or touch an Apple Watch until yesterday–when I played with a couple in an Apple Store, just like anybody else could.

Apple Watch close-upThat was a somewhat unavoidable consequence of my freelancer status intersecting with Apple PR’s choosy habits (as seen in 9to5mac’s fascinating chart of which places did and did not get review hardware before earlier iOS device launches): An outlet big enough to merit early Apple Watch access will already have a full-time staffer ready to review the thing.

It happens and doesn’t really bother me, although it did when I was at the Post and felt that One of America’s Most Important Newspapers was being snubbed. To the Apple reps I yelled at over decisions made by their bosses: I’m sorry.

Anyway, it’s been positively relaxing to sit out this round of the new-Apple-gadget media circus and instead read everybody else’s reviews at my leisure. I started with those from my regular clients–David Pogue’s at Yahoo Tech, Ed Baig’s at USA Today–and then proceeded to check out John Gruber’s reviewJoanna Stern’s critique at the Wall Street Journal, Nilay Patel’s lengthy assessment for The Verge, and Farhad Manjoo’s evaluation in the New York Times.

Apple Watch reviewsAs ever, it was fascinating to see what issues each reviewer focused on and which ones didn’t merit a mention. Fun fact: None cited the watch’s thickness (at 10.5 mm, or .413 inches, it’s thinner than the Moto 360 I did not like enough to buy). Maybe I’m an oddball to be so persnickety about smartwatch thickness?

I also enjoyed seeing the Verge’s designers get to play with the layout of that piece, and I thought the day-in-the-life-of construction of that review and the WSJ’s was a good way to unpack the Apple Watch’s utility–and the limits of its battery life.

So now that I’ve played with the Apple Watch up close, am I tempted to buy it? Of course not: I have an Android phone. And even if I’d broken my streak of never owning an iPhone, this entire category of product still looks at least one update cycle away from earning a spot on my shopping list.

 

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