I’ve gotten seriously behind in my e-mail, even by my usual pathetic standards. To save time, I will use this post to answer an entire category of messages: e-mailed requests for my time during CES in Las Vegas next month.
Yes. Why should this January be any different from the last
Will we see you at our press conference?
Good question! On one hand, the waits to get into big-ticket press conferences (that are more like lectures, what with the lack of time for Q&R or even hands-on inspection of these products) often preclude going to earlier events. On the other hand, I don’t know what my various editors will want me to do. Sorry, it’s complicated.
Would you like to schedule a show-floor meeting with [giant electronics company]?
Yes, probably. When one company’s exhibit space is a large fraction of an acre, getting a guided tour of the premises can be a real time-saver. If I haven’t gotten back to you yet, I will soon. Probably.
Can we schedule a show-floor meeting with [small gadget firm]?
Most likely not. The point of vendors paying exorbitant amounts of money for show-floor exhibit space is to provide a fixed target for interested attendees. So as long as you’ll have somebody there who can answer questions, I’ll get to you when I can. Hint: Telling me where to find your client in your first e-mail helps make that happen.
This general outline of my CES schedule may also be of use:
- Tuesday, the first full day of the show, I probably won’t go further than the Central Hall of the LVCC.
- Wednesday will find me there and then in the North Hall.
- Thursday will probably be the soonest I can get to the South Hall’s two levels and to the Sands exhibit space.
We’re scheduling meetings at [someplace not at the convention center or walkable distance from it].
You do know how much CES logistics suck, right? The odds are not in your favor, not unless some attendance-required event pulls me off the show floor and near your event.
Those two evening events, in which an outside PR firm books a hotel ballroom, rents tables to various gadget vendors and caters food and beverages so journalists can have dinner on their feet, constitute an efficient use of my time because I don’t have to find these companies and find time for them. Can we please not then get all OCD by booking a meeting inside an event at a spot inside a location?
I’d make fun of this follow-up, but I’ve used the same lame line when checking up on freelance pitches to potential clients.