It’s now been three days since I got off the plane at National Airport, officially ending this year’s SXSW itinerary, and it’s taken me that long to catch up on sleep, do laundry and edit and upload pictures. (The traditional post-conference LinkedIn binge remains undone.) And maybe I’ve gained a smidgeon of perspective on the event too.
Once again, my primary first-world problem was deciding which panels and talks to attend. I was more ruthless and/or lazy this time, deciding I wouldn’t even try to get to such relatively distant locations as the AT&T Conference Center at the University of Texas’s campus (where my 2012 panel drew maybe 20 people) or the Hyatt Regency at the other end of the Congress Avenue Bridge.
But then I wound up not watching any panels outside the convention center and the Hilton across the street. Of those, remote interviews with Julian Assange, Edward Snowden and Glenn Greenwald topped my list. But I was also fascinated by a debate about net neutrality in which law professor Tim Wu noted our own responsibility in putting a handful of giant companies in charge (“we don’t have a culture on the Internet of preferring alternatives”), a talk about wearable computing that pivoted to discussions of “implantables” and “injectables,” and an honest unpacking of the failure of tech journalists to break the NSA-surveillance story (TechCrunch co-editor Alexia Tsotsis: “We need to step back from our role as cheerleaders and give a more critical eye to the people we’re surrounded with”).
My geographically-restricted attendance led me to miss many other discussions that had looked interesting beforehand. Not only was this narrow-minded conduct, it stopped me from walking around more to make up for all the food I ate.
It would be hard to avoid putting on a few pounds while in Austin on a normal weekend, but when you don’t have to pay for most of your food, courtesy of pervasive corporate and PR sponsorship, the city becomes a thoroughly enabling environment. And a delicious one! For example: the brisket at La Barbecue (thanks, Pinterest), algorithm-driven cuisine at IBM’s food truck, and breakfast tacos at Pueblo Viejo (that was on my own dime, and you should be happy to spend yours there too when you’re in Austin).
As for empty calories–um, yeah, they’re not hard to find at SXSW either. This is the single booziest event on my calendar. That can be an immense amount of fun (my Sunday night somehow involved both seeing Willie Nelson play a few songs with Asleep at the Wheel from maybe 20 feet away, followed by the RVIP Lounge’s combination of touring bus, open bar and karaoke machine), but waking up the next morning can be brutal. To anybody who had a 9:30 a.m. panel on Sunday, only hours after the time change cut an hour out of everybody’s schedule: I’m so sorry.
And then the night after I left, some drunk-driving idiot crashed through a police barricade and killed two people.
Even before that, the “do we really need this event now that it’s been overrun by marketing droids?” conversation about SXSW was louder than usual. I have to note that three of the most interesting panels–the Assange, Snowden and Greenwald interviews–featured subjects thousands of miles away; in theory we all could have watched those from home.
But this is also an event where you meet people you wouldn’t otherwise see and might not ever meet–a long-ago Post colleague from copy-aide days, Internet activists you should know for future stories, journalists who put up with the same problems as you, entrepreneurs with interesting ideas that might go somewhere, and so on. Maybe this is a colossal character defect on my part, but I enjoy those conversations–even the ones with the marketing droids. And that’s why I do this every year.
(After the jump, my Flickr set from the conference.)
(7:30 p.m.: Tweaked a few sentences because I could.)
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