Weekly output: “TV Everywhere,” changing journalism, ad retargeting

All of the PR pitches for Mobile World Congress exhibits and events should have tipped me off, but it only really hit me this weekend that in two weeks, I’ll be in Barcelona for that show. Which, considering the number of things I’d like to have finished before then, is not entirely convenient.

Yahoo TV Everywhere post2/4/2014: ‘TV Everywhere’ Takes a Trip to Sochi, but Some Viewers Can’t Tag Along, Yahoo Tech

The launch of NBC’s expanded online coverage of the Winter Olympics gave me an opportunity to critique its practice of limiting Internet viewership to people who can authenticate their status as paying TV subscribers. What I didn’t realize at the time I wrote this: That NBC affiliate WRC’s over-the-air signal, once one of the strongest DTV broadcasts in the D.C. area, would be pretty much unwatchable this weekend. I’d like to know what changed there.

2/4/2014: media panel, PR Newswire

With Amy Webb and Edwin Warfield, I talked about the changing nature of journalism and whether I care for some current PR and social-media practices at a Baltimore conference for PR Newswire staffers. (I’m sure our discussion had a less generic title, but I forgot to write it down, and PR Newswire’s blog hasn’t posted the promised recap yet PR Newswire’s blog post, added Feb. 24th, doesn’t cite one either.)

2/9/2014: How does ad ‘retargeting’ work?, USA Today

I’d been thinking of doing an explainer about this increasingly common advertising strategy–where one site shows an ad for something you were viewing on another site minutes earlier–and then a friend’s Facebook comment gave me an excuse to write it.

On Sulia, I offered my first impressions of Facebook’s Paper app, kvetched about a security-certificate bug in OS X that seems to have gone three years without a fix, wondered why it takes so long to answer a call in Google+’s Hangouts app, wrote an insta-review of the Feedly-compatible ReadKit RSS app for OS X, and endorsed a site called CarFreeNearMe.com that plots out real-time info about nearby rail, bus, bikeshare and car-share options.

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