CES tips for rookie reporters (2013 edition)

Will this January really mark my 17th trek to CES? I’m afraid so–I’ve been going to Las Vegas every winter for the annual gadget gathering since 1998.

CES 2013 laptops

What was then known as the Consumer Electronics Show seemed positively overwhelming at the time, but as I’ve wasted an increasing number of brain cells on memorizing the finer points of the show and the city, the Consumer Electronics Association’s annual gathering no longer feels so insurmountable. I hope the following tips (most updated from a Dec. 2011 post) help you profit from that experience.

Planning

The onslaught of PR pitches requesting meetings at CES hasn’t started yet, but it’s only October. Wait until early December! I suggest you be exceedingly conservative in booking appointments: You will be late to most of them (read on for reasons why), and if you’re not the appropriate publicist will probably be somewhere else through no fault of his or her own.

So I usually limit my show-floor meetings to large companies with a diverse product line–the likes of Samsung, Panasonic or Sony. In those cases, scheduling an appointment can yield a better look at unreleased gadgets or a chance to talk shop with a higher-ranking executive. (Hopefully he–almost always a he–hasn’t had so much media training that he can longer converse like a normal human being.) If you really play your cards well, you’ll arrive at somebody’s booth just in time to gobble a quick lunch there.

Packing

The most important item to bring to CES is comfortable walking shoes. I’m partial to Eccos (note to Ecco PR: where’s my endorsement contract?), worn with hiking socks.

Other useful things to pack: Clif Bars, in case you don’t get around to eating lunch; a separate source of bandwidth (either a phone with tethering enabled or a portable WiFi hotspot); a travel-sized surge protector with USB ports (it can make you friends when there’s only one wall outlet left); an Ethernet adapter if your laptop lacks its own wired networking (CES does not take place in the MacBook Air’s magical world of invincible wireless); twice as many business cards as you think you’ll need.

Most important, for the love of all that is holy, do not forget to pack your laptop’s charger.

Press conferences and other events 

The day before the show opens consists of a grueling slog of press conferences, almost all at the Mandalay Bay convention center at the south end of the Strip. Unless you get VIP access, you can rarely get into more than every other press conference–the lines outside stretch on too long. And except for Sony’s customary event on the show floor, the CES press conference rarely permits hands-on time with the hardware or Q&A with the people involved. As tech scribe Roy Choi told me in January: “It’s really more of a lecture.”

The opening keynote takes place on the evening of press-conference day. Microsoft owned that for years but gave up the slot after 2012. Last year Qualcomm took its place, with epically awful results.

Put two offsite evening events on your schedule: Pepcom’s Digital Experience right after the opening keynote, and ShowStoppers the following night. (Disclosure: The latter crew helped put together my last two trips to IFA in Berlin.) At each, you’ll get access to a ballroom full of vendors showing off their wares, plus a good standing-up meal and sufficient adult beverages to dull the pain.

Power and bandwidth

Both are in pitifully short supply. “ABC” here stands for “always be charging,” or at least anytime you’re sitting down and near an outlet. Don’t feel bad if at other times, you must use your laptop as a giant external battery for your phone.

Don’t expect wireless to work with so many gadgets in use, although you may find the occasional exhibit space with a more robust wireless network than usual. Remember that you’re sharing the airwaves with a small city–152,759 attendees in 2013. If you can find a wired connection, use that instead.

The LVCC and other exhibit areas

The massive Las Vegas Convention Center, home to most of CES’s exhibit space, could double as an assembly line for other, lesser convention centers. Budget 15 minutes to get from one of its three halls to the next, 25 to hustle from one end to the other. The Central Hall, where most of the big-ticket vendors exhibit, eats up a day by itself. The North Hall, home to automotive electronics, satellite radio and a grab-bag of iDevice accessories, takes less time, as does the South Hall and its collection of smartphone and tablet vendors, camera manufacturers and–well, everybody else.

There’s also some exhibit space in the convention center’s parking lot, in the LVH hotel (about a 10-minute walk from the North Hall), and in the Sands Expo and the next-door Venetian about a mile and a half southwest.

Some companies also have off-site meetings in nearby hotels. Don’t even think of trying to stop by those places in the middle of the day; visit them before or after everything else.

CES 2013 monorailGetting around

The Las Vegas Monorail flies over traffic to and from the convention center. But you often have to wait 10 to 15 minutes to board in the morning or evening, a delay compounded by management’s unwillingness to accept D.C.-level crush loads.

The monorail also fails to stop at the Sands or the Venetian–what seems a regrettable result of its private funding by participating casinos–so to get there you’ll have to exit at the Harrah’s/The Quad station and walk north.

Alas, the alternatives to the monorail can be even worse. Shuttle buses run between the official show hotels, the LVCC and the Sands but suffer from excruciatingly long lines, especially departing from the LVCC on the first two evenings of the show. You can spend half an hour waiting for a bus to have room, then lose another 30 minutes to crawl three miles. Only the taxi lines can make this delay seem tolerable.

Some evening events happen at the Wynn or the Encore, slightly closer to the LVCC. Remember my advice about walking shoes? Spare yourself a tedious queue for a shuttle or taxi and use them to hike the mile and change from the convention center to the hotel.

Las Vegas also has public buses, and they can be convenient for travel up or down the Strip–or, should you magically get a few hours free, a field trip to the downtown neighborhood Zappos.com founder Tony Hsieh is spending $350 million to terraform into a walkable community.

The RTC can get to or from McCarran as well, once you realize two quirks. One is the horrendous signage in Terminal 1’s baggage-claim area; I had to go downstairs to “Level Zero” to see any indication of public transit. The other is no direct service to the new Terminal 3–but if don’t check bags (a smart move at CES anyway), you should be able to clear security at T1 and then have a slightly longer tram ride to your gate. Update, 10/30/2104: The bus now goes to both terminals, but you should still get off at T1 instead of spending an extra five minutes to reach T3.

Any other tips? Let me know in the comments and I will update this post accordingly.

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15 thoughts on “CES tips for rookie reporters (2013 edition)

  1. Back when I used to go to Comdex every year I stayed at the Motel 6 which was right across the street from the shuttle bus stop at the MGM Grand. Just as convenient at 1/4th the price.

  2. Great tips, especially the part about meetings. I don’t even book booth tours with Samsung or other big vendors anymore (unless it’s an executive meeting like you said). It’s usually a waste of time, and nothing you couldn’t accomplish by walking around the booth yourself. Odds are the representative who goes with you–once you’re done waiting for them to show up–can’t answer specific product questions, and can’t get you ahead in line if there’s a wait for anything. The best meetings are for things that are only offsite or behind closed doors. Handle those at the beginning or end of the day, and keep everything in between as open as you can.

    I would stress the importance of the Pepcom event after press day. Most of the big electronics vendors are there, and you can quickly rack up hands-on time and photos with many of the same phones/tablets/laptops that will be on the show floor. Showstoppers tends to have more oddball stuff, but I still go. This is the first year I’ll be skipping CES Unveiled, which happens on Sunday. It’s always a mob scene and most of the stuff isn’t newsworthy.

    One other tip: Plan your day by location! Try to knock out all of Central Hall in one day, and all of South Hall in another day, squeezing a trip to North Hall when you can. This plan will inevitably fall apart as things come up, but at least you’re not setting yourself up for exhaustion by default.

    One last tip I swear: Take some time to just roam around whatever hall you’re in. You’ll either find some crazy stuff or stumble upon an important booth that you totally forgot to plan for.

    No really, seriously, one more: No matter how busy and sleep-deprived you are, give yourself one night off to eat, drink and gamble. It’s Vegas.

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