Sorry, no iPhone review this week

PORTLAND–This may not be the kind of thing I should admit in public, but I am, uh, not reviewing the iPhone 5s or even the 5c for anybody. Things just didn’t work out: One client felt the new models would be covered to death everywhere else, another was holding out hope that Apple would loan a review unit to one of their staff writers, and then I ran out of time to conjure up other options in a week loaded with two conferences in two states.

PDX Apple Store iPhone sign

So that’s how my ambitions of repeating last year’s strategy–where I bought an iPhone 5 and wrote up my findings for two sites before returning it two weeks later–did not pan out. (Fellow tech journalists: Buying and then returning review hardware can be a wonderfully liberating workaround for slow or unresponsive PR departments. Try it sometime!)

I can’t say that I minded not having to run over to some PDX-area AT&T, Verizon, Sprint or T-Mobile store yesterday morning–and possibly find them already out of stock of the 5s–or wait hours at the Apple Store downtown. Even at 9:30 this morning, there was a line waiting outside that shop.

And it’s been pleasant to be able to focus on the XOXO conference here instead of mentally unplugging from it to crank out a review or two.

But beyond the feeling that I’m committing a tech-journalism foul by not holding forth on a new iPhone, I’m personally curious about the 5s. I want to see how the Touch ID fingerprint sensor works, and if the camera represents that big of an improvement over the iPhone 5 camera’s output. Fortunately, a friend on Facebook already made the mistake of bragging about how great Touch ID has been on his new iPhone. He’ll be hearing from me not long after I return to D.C.

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One thought on “Sorry, no iPhone review this week

  1. Pingback: Apple Watch coverage as a spectator sport | Rob Pegoraro

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