The tech-and-media hive mind has not been doing the best job this year of keeping its own events straight.
Take last month. I realized only after I’d booked my travel and made arrangements with multiple editors to cover CEA’s CE Week conference in New York that it shared two days with the great Computers, Freedom & Privacy event in D.C.–and just in time for the first rounds of NSA-snooping revelations to get people chattering away at the latter event. Oops.
In September, the pan-European IFA electronics trade show in Berlin barely avoids overlapping TechCrunch Disrupt in San Francisco. I got a lot out of covering both last year, but this time I’d have to hop on a pre-dawn flight out of Dulles the day after returning from Berlin. No thanks.
(Disclosure: IFA covered much of the travel costs for me and a large group of U.S. journalists last year and plans to do the same this year. But if I had to self-finance either trip, I don’t know that my choice would differ: I’d have an easier time selling stories out of Berlin than in the Bay Area, surrounded by half the tech media in America. Plus, Disrupt isn’t the only big pitch conference that time of year.)
In October, the Demo conference in Santa Clara, Calif., runs through the first day of the Online News Association’s annual conference. And that has swapped last year’s San Francisco venue for one in Atlanta. I could take a red-eye after Demo wraps up and only miss a third and change of ONA–not counting time spent nodding off the afternoon of my arrival–but then I’d eat that much of the value of my registration fee. (Had my ONA panel proposal been accepted, I could go for free, but that’s neither here nor there.)
I realize these calendar constraints fall well within the realm of first-world problems, and that aside from grandstanding product launches, event organizers have to book times and places many months in advance. But if we can’t have an actual cabal to restore order to the conference universe, isn’t this the kind of market inefficiency that ambitious dot-coms should be itching to
fix disrupt with some buzzword-compliant online mechanism?
All kidding aside, I do need to decide which places get a spot on my October schedule by July 15, when ONA’s early-bird pricing ends: Santa Clara, Atlanta or both. What would you do?
(7/13: Realized I had missed an opportunity to use the verb “disrupt” and take a swipe at those overblown product-launch events that tech companies, perhaps under the delusion that they are all Apple, have been staging increasingly often.)