SAN FRANCISCO–I set a personal record for keynote livetweeting with the 3.5-hour production that opened Google’s I/O developer conference here on Wednesday morning. That was by far the longest tech-event keynote I’ve sat through, but nowhere near the strangest.
For that, I might have to give the nod to Qualcomm CEO Paul Jacobs’ freakshow of a CES keynote this year that somehow included Steve Ballmer, Bishop Tutu, Guillermo del Toro and Big Bird. But I could also point to last year’s I/O keynote, capped off by a livestreamed skydive onto the Moscone West roof. Or what about the epic networking meltdowns of one of 2010’s two I/O keynotes?
The keynotes Steve Jobs led for Apple were models of restraint in comparison. (I can’t speak to the live experience of those since his death, as I haven’t been
gotten given a press pass to any of them.) Jobs spoke at a measured pace, the slides mostly consisted of white text on black backgrounds, supporting speakers didn’t come onstage to their own at-bat music, and the guests who didn’t work at Apple were almost always confined to executives at other tech firms cooperating with Apple on various projects–not random boldface names.
But the Steve Jobs And Apple Show made its own mistakes. The extended dissertation at Macworld NY in 2001 over how Apple’s PowerPC processors weren’t really slower than Intel chips was both legendarily dull and distinctly dodgy, given that Apple was already working on its subsequent switch to Intel. (Trivia: I think was also the one and only time a review of mine got favorably cited in an Apple keynote, when Jobs gave a shout-out to my iDVD review.) And was it really necessary to end each one by playing an ad for the new product not once but often twice?
I can’t think of too many other forms of creative output more in need of editing than the average tech-industry keynote. But if the people involved can’t do that, I have two lesser suggestions: Keep any slides with numbers on the screen a little longer, so we can jot them down correctly, and follow Google’s good example by providing power strips and Ethernet in at least the first rows of seats for the press.