Making use of misfit review hardware

One of the recurring First World problems in technology journalism is possessing review hardware that you don’t get around to reviewing anywhere. That’s easier to happen than you might think: The device you want to review only works with another one that doesn’t warrant a writeup from you; a PR shop sends along a gadget you don’t need along with one you requested; you ask for a loaner device but then can’t interest a paying client in a story on it.

Chromebook Pixel with Galaxy Note 3 and Republic Wireless Moto XEither way, I hate to send the hardware in question back without getting some journalistic value out of it. (No, I don’t get to keep review hardware for my own use–and selling it on eBay isn’t an option either.) Here’s how I’ve tried to make additional use out of three gadgets that found their way to me without making it into a detailed review by me.

Galaxy Note 3: This size-XL phone was a supporting actor in my reviews of Samsung’s Galaxy Gear watch. I’ve since used this Sprint-spec Note 3 as a guinea pig in tests of the charging speed of its forked USB 3 cable (it was only about 22 percent faster than a generic USB cable) and of Absolute Software’s Lojack kill-switch app. I’ve also been taking notes on which of Samsung’s default settings merit changing–starting with that annoying whistle notification sound. Look for a cheat sheet on that topic, here or somewhere else.

Moto X: When Republic Wireless sent me its version of this phone, I was sure I could sell somebody on an assessment of how its WiFi-centric wireless service has evolved since last summer’s cruder offering. Nope! The loaner unit got a brief mention in a post about some positive trends in the mobile-phone industry and hasn’t shown up in any stories since then. I’ve used it to check the speed of Sprint’s LTE in my neighborhood (just now at my desk, a weak 4.51 Mbps down and 4.58 Mbps up) and to check its battery life (unsurprisingly enough, it’s vastly better on WiFi).

Chromebook Pixel: At Google’s I/O conference this May, journalists were invited to take home loaner units of this $1,299 Chrome OS laptop. I thought it would be educational to see how the Web looked on an ultra-high-resolution, 2560-by-1700-pixel display. Answer: pretty sharp! But I’ve spent surprisingly little time on the thing. For me, at least, the utility of a laptop with all of my usual apps trumps the beauty of a screen bereft of those tools. My last intensive use of the machine was to set up a fake Facebook account so I could check the social network’s default settings for a how-to post at Yahoo Tech, but this laptop’s smooth gray finish has also served as a backdrop in a few gadget close-up shots.

If you have any lingering questions about these devices that I might be able to answer, speak up now–sometime in the next few days, they’re all going home.

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CES tips for rookie reporters (2013 edition)

Will this January really mark my 17th trek to CES? I’m afraid so–I’ve been going to Las Vegas every winter for the annual gadget gathering since 1998.

CES 2013 laptops

What was then known as the Consumer Electronics Show seemed positively overwhelming at the time, but as I’ve wasted an increasing number of brain cells on memorizing the finer points of the show and the city, the Consumer Electronics Association’s annual gathering no longer feels so insurmountable. I hope the following tips (most updated from a Dec. 2011 post) help you profit from that experience.

Planning

The onslaught of PR pitches requesting meetings at CES hasn’t started yet, but it’s only October. Wait until early December! I suggest you be exceedingly conservative in booking appointments: You will be late to most of them (read on for reasons why), and if you’re not the appropriate publicist will probably be somewhere else through no fault of his or her own.

So I usually limit my show-floor meetings to large companies with a diverse product line–the likes of Samsung, Panasonic or Sony. In those cases, scheduling an appointment can yield a better look at unreleased gadgets or a chance to talk shop with a higher-ranking executive. (Hopefully he–almost always a he–hasn’t had so much media training that he can longer converse like a normal human being.) If you really play your cards well, you’ll arrive at somebody’s booth just in time to gobble a quick lunch there.

Packing

The most important item to bring to CES is comfortable walking shoes. I’m partial to Eccos (note to Ecco PR: where’s my endorsement contract?), worn with hiking socks.

Other useful things to pack: Clif Bars, in case you don’t get around to eating lunch; a separate source of bandwidth (either a phone with tethering enabled or a portable WiFi hotspot); a travel-sized surge protector with USB ports (it can make you friends when there’s only one wall outlet left); an Ethernet adapter if your laptop lacks its own wired networking (CES does not take place in the MacBook Air’s magical world of invincible wireless); twice as many business cards as you think you’ll need.

Most important, for the love of all that is holy, do not forget to pack your laptop’s charger.

Press conferences and other events 

The day before the show opens consists of a grueling slog of press conferences, almost all at the Mandalay Bay convention center at the south end of the Strip. Unless you get VIP access, you can rarely get into more than every other press conference–the lines outside stretch on too long. And except for Sony’s customary event on the show floor, the CES press conference rarely permits hands-on time with the hardware or Q&A with the people involved. As tech scribe Roy Choi told me in January: “It’s really more of a lecture.”

The opening keynote takes place on the evening of press-conference day. Microsoft owned that for years but gave up the slot after 2012. Last year Qualcomm took its place, with epically awful results.

Put two offsite evening events on your schedule: Pepcom’s Digital Experience right after the opening keynote, and ShowStoppers the following night. (Disclosure: The latter crew helped put together my last two trips to IFA in Berlin.) At each, you’ll get access to a ballroom full of vendors showing off their wares, plus a good standing-up meal and sufficient adult beverages to dull the pain.

Power and bandwidth

Both are in pitifully short supply. “ABC” here stands for “always be charging,” or at least anytime you’re sitting down and near an outlet. Don’t feel bad if at other times, you must use your laptop as a giant external battery for your phone.

Don’t expect wireless to work with so many gadgets in use, although you may find the occasional exhibit space with a more robust wireless network than usual. Remember that you’re sharing the airwaves with a small city–152,759 attendees in 2013. If you can find a wired connection, use that instead.

The LVCC and other exhibit areas

The massive Las Vegas Convention Center, home to most of CES’s exhibit space, could double as an assembly line for other, lesser convention centers. Budget 15 minutes to get from one of its three halls to the next, 25 to hustle from one end to the other. The Central Hall, where most of the big-ticket vendors exhibit, eats up a day by itself. The North Hall, home to automotive electronics, satellite radio and a grab-bag of iDevice accessories, takes less time, as does the South Hall and its collection of smartphone and tablet vendors, camera manufacturers and–well, everybody else.

There’s also some exhibit space in the convention center’s parking lot, in the LVH hotel (about a 10-minute walk from the North Hall), and in the Sands Expo and the next-door Venetian about a mile and a half southwest.

Some companies also have off-site meetings in nearby hotels. Don’t even think of trying to stop by those places in the middle of the day; visit them before or after everything else.

CES 2013 monorailGetting around

The Las Vegas Monorail flies over traffic to and from the convention center. But you often have to wait 10 to 15 minutes to board in the morning or evening, a delay compounded by management’s unwillingness to accept D.C.-level crush loads.

The monorail also fails to stop at the Sands or the Venetian–what seems a regrettable result of its private funding by participating casinos–so to get there you’ll have to exit at the Harrah’s/The Quad station and walk north.

Alas, the alternatives to the monorail can be even worse. Shuttle buses run between the official show hotels, the LVCC and the Sands but suffer from excruciatingly long lines, especially departing from the LVCC on the first two evenings of the show. You can spend half an hour waiting for a bus to have room, then lose another 30 minutes to crawl three miles. Only the taxi lines can make this delay seem tolerable.

Some evening events happen at the Wynn or the Encore, slightly closer to the LVCC. Remember my advice about walking shoes? Spare yourself a tedious queue for a shuttle or taxi and use them to hike the mile and change from the convention center to the hotel.

Las Vegas also has public buses, and they can be convenient for travel up or down the Strip–or, should you magically get a few hours free, a field trip to the downtown neighborhood Zappos.com founder Tony Hsieh is spending $350 million to terraform into a walkable community.

The RTC can get to or from McCarran as well, once you realize two quirks. One is the horrendous signage in Terminal 1’s baggage-claim area; I had to go downstairs to “Level Zero” to see any indication of public transit. The other is no direct service to the new Terminal 3–but if don’t check bags (a smart move at CES anyway), you should be able to clear security at T1 and then have a slightly longer tram ride to your gate.

Any other tips? Let me know in the comments and I will update this post accordingly.

Unsubsidized words on subsidized travel

Two summers ago, I got an intriguing travel offer in my e-mail that had the added benefit of not being spam: Would I be interested in an expenses-paid trip to Berlin to cover the IFA electronics trade show?

I'm not used to having my country listed on these things. USA! USA!I’d already gotten interested in IFA after reading some of Harry McCracken’s coverage of the 2011 show, and the prospect of having anybody else pay for my travel certainly got my attention. In two years of full-time freelancing, I’ve yet to have a client reimburse airfare or hotel costs.

But being possessed by Catholic guilt, I replied to the sender (a publicist working with the ShowStoppers PR firm that runs IFA’s U.S. outreach) that I’d have to check with my regular editors to see if they’d object.

To my surprise, their responses ranged from “Should be fine” to “say hello to my old haunts!” So I took the mostly-free trip–I paid miles and cash to upgrade to business class on the flight over,  then the subsidy didn’t cover all of the high-end hotel the organizers had booked–filled my notebook, and learned a great deal about the non-U.S. gadget business that’s since informed my coverage back here.

I was also surprised to see the company I had in Berlin that year and again earlier this month after I accepted the same offer. The contingent of maybe two dozen U.S. journalists included full-time staffers for tech-news hubs like ZDNet, PCMag.com, TechNewsDaily and SlashGear as well as freelancers whose outlets include the likes of CBS and the New York Times–not some scruffy bunch of junket-grabbing hacks, in other words. And I got a lot out of comparing notes with writers I’d only known before through Twitter.

Were I still at the Post, none of that would have happened. The career-limiting move wouldn’t have been getting turned down after requesting permission to take a travel stipend–it would have been my being a jerk for asking in the first place. And even as a freelancer, I can’t sell to some places under these circumstances. My occasional client Ars Technica turned down my offer to file something from the show.

I recognize that letting somebody besides an employer or client pay for my travel can look bad. But I think there’s a meaningful difference between a company I cover paying for a flight or a hotel so I can go write something about its event or product, and the money coming from a third party organizing or sponsoring an event.

The first case looks a lot worse to me and would be harder to explain to readers, so I’ve declined the few invitations I’ve received so far. (Two digital camera vendors wanted me to try out their new hardware in scenic settings, and a couple of tech companies offered to cover travel costs to attend events in New York.)

I’m not going to say first-party travel subsidies are always an ethical foul. Cranky Flier blogger Brett Snyder, my favorite chronicler of commercial aviation, covers an industry in which the product can come with a four- or five-digit price tag; his way of dealing with that conflict is to disclose not just the subsidized trips he’s taken but the ones he’s declined. I continue to trust his work.

You can also argue that third-party subsidies are economically indistinguishable from Samsung or Google writing a check. But if you start looking at how money flows in the tech-news business, you’ll never stop–who do you think buys the ads that support tech-news sites? Besides, I already write for a blog sponsored by a tech trade association and before that contributed to a much larger tech lobby’s blog; turning down organizer-paid travel wouldn’t make me any less guilty under that argument.

Transparency is an overrated response to situations like this but still necessary. My disclosures page breaks down my sources of income but also notes speaking fees and paid travel I’ve picked up (usually for participating in one panel discussion or another). But I also remember that if I’m not going to find enough news or networking when I arrive to keep me busy, it’s not worth being apart from my family.

Edited 11/18/2013 to clarify what I see as the difference between a company directly paying for me to cover its event or product and an organizer or sponsor paying travel costs.

Duly keynoted

SAN FRANCISCO–I set a personal record for keynote livetweeting with the 3.5-hour production that opened Google’s I/O developer conference here on Wednesday morning. That was by far the longest tech-event keynote I’ve sat through, but nowhere near the strangest.

I:O logo onstageFor that, I might have to give the nod to Qualcomm CEO Paul Jacobs’ freakshow of a CES keynote this year that somehow included Steve Ballmer, Bishop Tutu, Guillermo del Toro and Big Bird. But I could also point to last year’s I/O keynote, capped off by a livestreamed skydive onto the Moscone West roof. Or what about the epic networking meltdowns of one of 2010’s two I/O keynotes?

The Microsoft keynotes that opened CES through 2011 were their own breed of weird, thanks to their history of random celebrity-guest appearances and technical meltdowns.

The keynotes Steve Jobs led for Apple were models of restraint in comparison. (I can’t speak to the live experience of those since his death, as I haven’t been gotten given a press pass to any of them.) Jobs spoke at a measured pace, the slides mostly consisted of white text on black backgrounds, supporting speakers didn’t come onstage to their own at-bat music, and the guests who didn’t work at Apple were almost always confined to executives at other tech firms cooperating with Apple on various projects–not random boldface names.

But the Steve Jobs And Apple Show made its own mistakes. The extended dissertation at Macworld NY in 2001 over how Apple’s PowerPC processors weren’t really slower than Intel chips was both legendarily dull and distinctly dodgy, given that Apple was already working on its subsequent switch to Intel. (Trivia: I think was also the one and only time a review of mine got favorably cited in an Apple keynote, when Jobs gave a shout-out to my iDVD review.) And was it really necessary to end each one by playing an ad for the new product not once but often twice?

I can’t think of too many other forms of creative output more in need of editing than the average tech-industry keynote. But if the people involved can’t do that, I have two lesser suggestions: Keep any slides with numbers on the screen a little longer, so we can jot them down correctly, and follow Google’s good example by providing power strips and Ethernet in at least the first rows of seats for the press.

Comparing IFA to CES

BERLIN–I’ve been to CES 15 times and I’ve only attended IFA once, so I don’t have an enormous amount of experience with this trade show to compare it to the one that’s been welded to my calendar since 1998. But a few things jump out at me.

One is attendance. Although CES doesn’t draw as many attendees–156,153 this January, compared to 239,518 for last year’s IFA–the former convention feels more crowded. I think that’s because IFA, unlike CES, sells tickets to the public (last year, about 105,000 people) but doesn’t admit them until after two days reserved for the press and other “trade visitors.”

Another reason has to be the location. The Las Vegas Convention Center consists of three enormous halls large enough to store airplane hangars, while the Berlin Messe sprawls across 27 smaller structures. The LVCC pays for that simpler setup with perpetually gridlocked connecting passages, while this facility offers more, and more confusing, ways to get around. Some of these connections can only be described as Escher-esque.

The Berlin Messe also offers more food options with shorter lines–and beer on tap–and its bathrooms seem less disgusting than the LVCC’s.

The selection of exhibitors at IFA and CES doesn’t overlap nearly as much as I thought. While you have the same usual electronics-industry suspects–LG, Panasonic, Samsung, Sony, Toshiba but, of course, not Apple–IFA draws fewer obscure Asian manufacturers but collects far more appliance vendors.

These companies, many European-only operations that I’d never heard of until getting here, fill the lower levels of eight halls. I have never felt so inadequate about my oven, dishwasher, refrigerator, washer and dryer until now. Another, more pleasant, side effect: All of these manufacturers feel compelled to show off how well these machines work by offering snacks and beverages prepared with them, causing this part of IFA to double as a cooking show.

Far more actual news happens at CES, so that makes it more relevant overall–covering technology without going to that show borders on journalistic malpractice. (As you know, the Consumer Electronics Association pays me to blog for them, but I would have written the previous sentence anytime in the last 15 years.)

Getting to and from the show and around the city, however, is no contest: The U-Bahn shuts down the Las Vegas Monorail in every way. Berlin itself is more my kind of city, with things like walkable neighborhoods, mostly human-scale architecture and trees that can grow without constant irrigation. Yeah, Vegas has casinos–but there is one a short walk from the press center here, on the third floor of Hall 7. I think I’ll show a little more common sense than I do at most CESes and save that distraction for some other time.

(Updated 9/5 with an embedded slideshow of my Flickr set from the IFA trip, included after the jump.)

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How to follow a Stevenote

In an hour or so, a few hundred technology journalists–along with analysts, Apple employees and various invited guests–will stream into an auditorium in San Francisco’s Moscone West convention center. The occasion is the keynote opening Apple’s Worldwide Developers Conference.

For once, the subjects of Steve Jobs’ keynote aren’t a mystery–Apple announced last week that it would cover iOS 5, the next version of the iPhone and the iPad’s operating system; Lion, the next release of Mac OS X; and its upcoming, still-undefined iCloud Web-based suite of services. But the style and content of the keynote (or “Stevenote” in the vernacular) shouldn’t be a mystery either.

Having covered more than few Stevenotes myself–for example, Macworld 2008, the introductions of the iPad and iPad 2, and last September’s relaunch of the Apple TV–I’ve gotten reasonably familiar with the genre. Here are a few things to watch for in coverage of today’s keynote, and in the video Apple will post on its site later today if it sticks to standard practice.

(To my fellow tech reporters covering it live: Good luck with the wireless! You’ll need it.)

  • The how-we’re-doing summary: Jobs keynotes often lead off with an upbeat recap of all the different ways that Apple has excelled, including data about iPhone sales, an update on the App Store’s inventory and sales, and a slide show of Apple’s recent store openings.
  • Trash-talking the competition: Next, you may see Jobs discussing how the competition has wasted its chance, building out a theme of “we may not be first to this market, but we’re going to be the best.” Watch this part and read any live coverage of it with great skepticism–it’s easy to filter out inconvenient statistics, and outright misquotes have been known to surface here.
  • Demo time: Jobs and a succession of product managers from Apple and other companies will show off how the new software or hardware looks and works. It’s easy to rig a demo–but because Apple refrains from showing off things it isn’t ready to ship, these are reasonably credible exhibits. But watch out if the WiFi melts down as it did in last year’s WWDC.
  • Promises of third-party support: The reality distortion field can get especially thick in this section, when Jobs and executives from Apple and other companies outline how the entire industry is coalescing around Apple’s new software, service or standard. But other firms can be stubborn, especially if they already fear Apple’s influence in a market sector: Nine months after the Apple TV debuted, in distinct contrast to early estimates from analysts, you don’t have a better selection of major networks renting shows on iTunes.
  • Optional nods to open standards or open source: Apple likes “openness” in principle, so it often touts that as a virtue in its products. Sometimes it’s for real: Apple not only built its Safari browser on the open-source foundation of KHTML, the company has since greatly improved its resulting WebKit open-source code base and brought it to smartphones–so if you use an Android, webOS or BlackBerry 6 phone, you can thank Apple for its browser. But at other times, the promises of openness in a Stevenote vanish in practice: A year after Jobs pledged to make FaceTime video calling an open standard, it remains closed.
  • Ship date and price: Unlike too many other tech companies, Apple doesn’t leave the audience guessing. Jobs will name a price and a date for the hardware, software or service being introduced. And the company almost always sticks to them (unless it’s the white iPhone we’re talking about).
  • Video break: Having outlined what a great product Apple has, Jobs will sometimes screen an ad or marketing video making the same points. If it’s an ad, he may even play it twice after saying something like “Wasn’t that great? Let’s watch it one more time.”
  • “One more thing”: Jobs loves to save one last surprise for the tail end of the keynote. My guess is that the odds of an OMT are a little higher this time around, since Apple has already outlined the main points of the keynote–why take all the fun out of the guessing game?

On that note, here’s this post’s “one more thing”: Remember that Apple isn’t always as big on incremental upgrades as other companies. You could consider that a downside of its intent on showing off new releases in a finished state. But either way, don’t buy its latest iThing thinking that subsequent maintenance releasees will quickly  fix what’s missing from it. Apple might grant your wishes in the next major yearly update–but that’s a long time to wait. And by then, you’ll have a new Stevenote to tantalize you.

Update, 5:39 p.m. You can watch the nearly two-hour keynote on Apple’s site if you have its QuickTime software installed. I’ve also fixed some spellcheck-proof typos in the first version.

Moving out, part 1: returning review hardware

It’s been a heart-warming few days reading my e-mail and the occasional supportive blog post (seriously, doesn’t somebody want to highlight the hack work I’ve subjected readers to?), but I do have a day job.

And part of that involves logistics: returning review hardware.

One lesser-known fact about tech PR is that while some loaner hardware comes with strict return deadlines, a lot of it doesn’t. When you add in my typical level of distraction and forgetfulness, plus the storage space available here and at home, you get a backlog of gadgets past their sell-by date–despite my avowed policy of not keeping review hardware for personal use. Here’s a partial list:

  • Logitech Revue Google TV (I had legitimate aspirations of revisiting my earlier review, but when I turned it on one last time and got the only software update available, it still doesn’t feature the Android Market that was supposed to arrive “in early 2011″)
  • Xbox 360 and Kinect sensor
  • MacBook Air laptop (I have to confess that I’ve used this for some work trips)
  • Verizon iPhone, Sprint Samsung Epic, T-Mobile MyTouch 4G and AT&T Samsung Focus phones (I don’t know that I even turned on the 4G)
  • Two USB mobile-broadband modems
  • “ClearStream” over-the-air TV antenna (it didn’t seem to work better than the hardware I had at home)
  • Peek wireless e-mail reader (never turned on)
  • A collection of Powermat inductive-charging mats and adapters
  • Zune HD player (Microsoft said I could keep it around for reference purposes, then it never left a desk drawer until reports of the Zune’s demise emerged last month).
  • Various Bluetooth headsets sent unsolicited
  • Elgato eyeTV and and turbo.264 video-to-Mac adapters (the date on my eyeTV review actually understates how long that’s been sitting around)
  • ClickFree external backup hard drive (yikes, that might have been collecting dust in a drawer for even longer)
  • Far too many random, unidentifiable cables to count

That inventory leaves out things I’ve reviewed within the past month or so, such as the iPad 2 and Motorola Xoom tablets and three of the four Android 4G phones I covered two weeks ago.

It also omits an embarrassing oversight remedied only recently: Months after trashing AT&T’s HTC Pure smartphone for its “inept” Windows Mobile 6.5 software, I discovered that I must have sent back an empty box to Microsoft’s PR firm. The phone itself was hiding at the bottom of the desk drawer–and nobody had even called me on that. (See, nobody cared about WM 6.5!)

So if you’ve been wondering what I’ve been up to around the office, there’s one answer: I’m trying to contact the publicists involved to see if they want any of this back. If they don’t, I may hand the hardware off to my colleagues for their possible use.

Or it will get sent to the Post’s equivalent of the Island of Misfit Toys. Every December, we fill an auditorium with all the leftover things sent here for review, from novels to cookbooks to DVDs to bottles of wine, sell it off to employees at going-out-of-business prices and then donate the proceeds of this exercise in crazed capitalism (typically over $10,000) to the N Street Village homeless shelter a few blocks away.

That annual discounted-shopping opportunity is one thing I’ll miss about this place. But not the only thing.