Apple Watch coverage as a spectator sport

I didn’t see or touch an Apple Watch until yesterday–when I played with a couple in an Apple Store, just like anybody else could.

Apple Watch close-upThat was a somewhat unavoidable consequence of my freelancer status intersecting with Apple PR’s choosy habits (as seen in 9to5mac’s fascinating chart of which places did and did not get review hardware before earlier iOS device launches): An outlet big enough to merit early Apple Watch access will already have a full-time staffer ready to review the thing.

It happens and doesn’t really bother me, although it did when I was at the Post and felt that One of America’s Most Important Newspapers was being snubbed. To the Apple reps I yelled at over decisions made by their bosses: I’m sorry.

Anyway, it’s been positively relaxing to sit out this round of the new-Apple-gadget media circus and instead read everybody else’s reviews at my leisure. I started with those from my regular clients–David Pogue’s at Yahoo Tech, Ed Baig’s at USA Today–and then proceeded to check out John Gruber’s reviewJoanna Stern’s critique at the Wall Street Journal, Nilay Patel’s lengthy assessment for The Verge, and Farhad Manjoo’s evaluation in the New York Times.

Apple Watch reviewsAs ever, it was fascinating to see what issues each reviewer focused on and which ones didn’t merit a mention. Fun fact: None cited the watch’s thickness (at 10.5 mm, or .413 inches, it’s thinner than the Moto 360 I did not like enough to buy). Maybe I’m an oddball to be so persnickety about smartwatch thickness?

I also enjoyed seeing the Verge’s designers get to play with the layout of that piece, and I thought the day-in-the-life-of construction of that review and the WSJ’s was a good way to unpack the Apple Watch’s utility–and the limits of its battery life.

So now that I’ve played with the Apple Watch up close, am I tempted to buy it? Of course not: I have an Android phone. And even if I’d broken my streak of never owning an iPhone, this entire category of product still looks at least one update cycle away from earning a spot on my shopping list.

 

The enduring value of answering somebody’s question

Weekends are a slow time around here, but not last weekend. Credit for that goes to the switch back to Daylight Savings Time… and a post I dashed off on my iPad in a fit of nerd rage last summer that I haven’t tried to promote since.

DST how-to page viewsThat rant about the awful interface of my wife’s Timex sports watch shared my hard-earned knowledge of how to change the time on the thing. And because this watch apparently sold reasonably well, I now get a crazy amount of traffic at each time change. Saturday, for example, this blog racked up 2,079 page views, or about 10 times the typical traffic.

I shouldn’t have been surprised to see that happen, though. The single most popular post here is a how-to about setting up Lotus Notes to forward all your mail to a Gmail account. That, too, has benefited from near-zero promotion on my part since I rewrote the instructions I’d published on the Post’s intranet.

The good news here is that Google can work as intended: If you answer somebody’s question accurately, your work will show up in search queries and get read. You don’t need the post to go viral on social media or be endorsed by some influencer; it gets found pretty much on its own.

The bad news is that this doesn’t happen instantly. And in newsrooms where writers are paid based on the traffic they generate, that kind of slow-burn popularity may not show up in the short-term metrics that can put extra dollars in people’s paychecks or leave those same staffers a little closer to being ushered out the door.

CES 2015 travel-tech report: less battery angst, more about bandwidth

One of my post-CES traditions, besides waiting for the din of slot machines to fade from my head, is critiquing how various gadgets and apps helped me cover the show. See, for instance, my 2012, 2013 and 2014 recaps.

CES 2015 gadgetsThis year, I once again leaned on my 2012 MacBook Air, paired with the Nexus 4 I bought last spring. I took all my notes on each in Evernote, and for once I didn’t have any sync conflicts; maybe the app was happy that I finally signed up for Evernote Premium?

Battery life on both the laptop and the phone has declined a bit as they’ve aged, but I had much less angst over that than I’d feared. Some credit for that goes to my having to step away from the show floor for an hour or so each day to write, which gave me a chance to plug in everything. Some also goes to the compact external phone charger WAMU gave me when I was on the Kojo Nnamdi Show in December. I have no idea who made that device, but it’s a great piece of hardware, including a micro-USB cable long enough to allow you to easily tuck it and a charging phone into a jacket pocket.

I remembered to pack my Belkin travel power strip this time; the two USB ports on the top helped charge devices overnight, while the extra outlets allowed me to not be a jerk when taking the last available wall outlet. See that flat contraption to the right of the power strip? It’s a Charge Card, a USB cable that’s been designed to fold flat and fit in a wallet. I picked up one from the vendor at CES a few years ago and remembered to bring it this time.

My primary source of bandwidth was not hotel or convention WiFi but LTE from the AT&T and Verizon mobile hotspots I’ve been reviewing for a future story. Most of the time, they worked great (their battery life makes them a much better choice than a phone for extended tethering), but the overwhelming amount of WiFi traffic sometimes prevented my Mac from connecting to either.

I shot a decent amount of pictures and video clips on my phone for quick sharing from the show floor, but for anything I wanted to publish I switched to the compact Canon 330 HS model I bought just before last year’s show. I’d picked out that model in particular for its ability to geotag photos using a companion phone app–but I never used that feature during the show. Why? I spent almost all of my time in only a few locations, while that Android app does too much damage to my phone’s battery if left running full-time.

I took a new gadget to the show, the Moto 360 smartwatch I reviewed in September. The experience strengthened my conviction that the idea here is sound–it really does help to have an external, wearable display for the most important notifications coming up on your phone–but the implementation needs work. In particular, charging should neither have to be a nightly routine nor require an ungainly cradle like the 360’s.

The other good reason to bring a smartwatch to a trade show: having its step counter inform you of how many miles you’ve walked. I peaked on Thursday with 25,308 steps.

The other new item I brought doesn’t count as a gadget, owing to its complete lack of electronics: a caliper that I bought after reading too many Apple Watch stories that offered only vague guesses about the device’s thickness. I used that cheap Home Depot purchase to check the thickness of a few smart watches and one absurdly thin HDTV.

2014 in review: old and new clients

Somewhere there must exist freelance writers who keep the same core group of clients for many years in a row, but I’m not one of them. This year, like last, saw the Web addresses and the names on checks and direct-deposit transfers change yet again.

2014 calendarRealizing the transient nature of freelance work makes me appreciate the third anniversary of my contract-columnist gig with USA Today that much more. They continue to be one of my favorite clients, and this year that association led to some enjoyable extra work at Gannett’s NowU site.

Then there’s Yahoo Tech. This year kicked off with the moderately mind-bending experience of seeing my photo and those of my fellow columnists on a giant slide during Marissa Mayer’s CES keynote; since then I’ve discovered that I work with a fun bunch of people, that moderating comments gets difficult after the first few hundred, and that I enjoy taking my own stock-photo shots more than I’d realized.

And selling extra stories to Yahoo Tech beyond my weekly column has generated some much-appreciated extra income… while allowing me to cross “fly in a private jet” off the bucket list.

After those two, the client that’s occupied the bulk of my time has been the Wirecutter. Writing its guide to wireless service–already updated once, with a second revision in the works–has involved an enormous amount of time and math, but it’s made me a better student of the wireless industry. And I appreciate how my friends there not only run a good comment system and participate in it regularly but will send me quick notes about noteworthy input there.

I’ll also give a shout out to VentureBeat, which has neatly filled a gap in my current lineup by allowing me to review gadgets and apps that I should check out but which already have reviewers assigned at Yahoo and USAT.

Most of this outside work stepped up in the last third of the year. That plus a few payment hiccups earlier that inconveniently coincided with quarterly-tax deadlines provided me with the humbling experience of developing an intense interest in each invoice’s progress. Things are fine now, but the experience left me more sympathetic to startup types who have to obsess over cash flow.

I traveled almost as much as I did last year but with a much less even distribution of trips. As in, I didn’t go anywhere for work in August but then spent over half of September away from home. Ugh. Can the conference-scheduling cabal space things out better in 2015?

Although I upgraded the security of my accounts this year, I didn’t make any serious hardware upgrades–the first time I’ve gone 12 months without any major computer or gadget purchases since I started freelancing. I hope the industry can forgive me.

Thanks again for reading, and I’ll see you all in 2015.

Why yes, I did get your CES PR pitch.

I’ve gotten seriously behind in my e-mail, even by my usual pathetic standards. To save time, I will use this post to answer an entire category of messages: e-mailed requests for my time during CES in Las Vegas next month.

CES 2014 tablet manAre you still going to CES?

Yes. Why should this January be any different from the last 16 17?

Will we see you at our press conference?

Good question! On one hand, the waits to get into big-ticket press conferences (that are more like lectures, what with the lack of time for Q&R or even hands-on inspection of these products) often preclude going to earlier events. On the other hand, I don’t know what my various editors will want me to do. Sorry, it’s complicated.

Would you like to schedule a show-floor meeting with [giant electronics company]?

Yes, probably. When one company’s exhibit space is a large fraction of an acre, getting a guided tour of the premises can be a real time-saver. If I haven’t gotten back to you yet, I will soon. Probably.

Can we schedule a show-floor meeting with [small gadget firm]?

Most likely not. The point of vendors paying exorbitant amounts of money for show-floor exhibit space is to provide a fixed target for interested attendees. So as long as you’ll have somebody there who can answer questions, I’ll get to you when I can. Hint: Telling me where to find your client in your first e-mail helps make that happen.

This general outline of my CES schedule may also be of use:

  • Tuesday, the first full day of the show, I probably won’t go further than the Central Hall of the LVCC.
  • Wednesday will find me there and then in the North Hall.
  • Thursday will probably be the soonest I can get to the South Hall’s two levels and to the Sands exhibit space.

We’re scheduling meetings at [someplace not at the convention center or walkable distance from it]. 

You do know how much CES logistics suck, right? The odds are not in your favor, not unless some attendance-required event pulls me off the show floor and near your event.

Can we set up a meeting at [ShowStoppers/Pepcom]?

Those two evening events, in which an outside PR firm books a hotel ballroom, rents tables to various gadget vendors and caters food and beverages so journalists can have dinner on their feet, constitute an efficient use of my time because I don’t have to find these companies and find time for them. Can we please not then get all OCD by booking a meeting inside an event at a spot inside a location?

Any interest?

I’d make fun of this follow-up, but I’ve used the same lame line when checking up on freelance pitches to potential clients.

Newspaper alumni need the occasional reunion too

CHICAGO–I’m here for the Online News Association’s annual conference, and it’s been pretty great so far. Not necessarily for all the panels and discussions (although they’ve been good too, especially Chartbeat CEO Tony Haile’s explaining how news sites and advertisers need to focus on time spent instead of page views, then Texas Tribune editor Amanda Krauss discussing how changing the “Like” button in their commenting system to a “Respect” button helped elevate the discussion), but for the people.

ONA 14 logo on tote bagThe right and honorable profession of journalism has many virtues, but occupational permanence or even long-term stability isn’t among them. Jobs change, news organizations grow or shrink, and your fellow cubicle farmers may not be there next year. The cubicle farm itself may vanish.

(That lesson is particularly obvious in this city: My walk to the ONA venue takes me past the Tribune Tower, where Sam Zell’s malicious mismanagement sent the newspaper into bankruptcy.)

You can still talk to the people you used to work with on Facebook, Twitter and mailing lists, but sometimes you want to see them in person. Tech events help–I don’t miss going to Apple product launches because of the chance to inspect a new iPhone under tightly-controlled conditions, but because they let me catch up with tech-journalism pals–but ONA is fantastic for reconnecting with old Post colleagues.

We run into each other, we ask what we’re up to now, we share our recollections of horrible CMSes, we trade tips about travel and technology, we talk about our families… and I love realizing that we’ve found happiness in our post-newspaper lives.

I’ve also run into some current Posties here, who seem much more content than many of us were when we left: The Jeff Bezos money has ended a long and seemingly unending cycle of staff cuts and started paying for hiring and travel on a scale unimaginable back then. That’s good to see too.

Your con-call invitation isn’t as enticing as you think

I enjoy talking shop, but not so much when I first need to call a toll-free number, punch in a four-to-six-digit code, press the pound key, speak my name after the beep and be dumped into a cybernetic void in which I must wait to hear the sound of another human voice.

Con-call invite from OutlookNo, I’m not a fan of conference calls. Part of that is a common rationale–they allow a PR minder to be on the line and make sure nobody says anything too compromising–but, really, most of it is the exasperating user experience.

That starts with the con-call invitation, which inexorably arrives on my Mac as a blank e-mail consisting only of a “Mail Attachment.ics” file. OS X’s Quick Look won’t reveal its contents, so I must open it in Calendar to see that it contains the number, con-call code and time that should have been in the e-mail itself.

Make me open another program to see what you’re talking about in your e-mail? No.

To judge from the headers of these messages, this is a Microsoft Outlook-transmitted social disease–sending a calendar invitation from inside that sprawling program must not offer the sender any hint of how it will be displayed to a recipient. In my case, it’s badly: Not only does Mail for OS X throw up its hands, the Gmail app for Android doesn’t even show this file.

(And yet Mail for iOS displays a nifty calendar widget for those invitation messages. Apple’s inability to keep its desktop mail client at feature parity with its mobile mail client is a subject for a future rant.)

After the aforementioned routine of punching in numbers and waiting for a response, I often face an extra challenge in con-calls with more than one executive, or in which the publicist and the executive are of the same gender: figuring out which of two or three white guys is speaking at any one time.

And have I mentioned that this is the tech business? There are good, Web-based conference systems that let you connect by clicking a link and then make it easy to tell who’s there and who’s talking. I’ve used UberConference and it was terrific; I hear great things about Speek but haven’t used it yet (note that a friend works at that D.C.-based startup); video chat through apps like Skype, Google+ Hangouts, Vidyo or Rabbit works too, as long as I tidy up the parts of my home office within camera view.

And yet when a company wants to talk up its technological prowess, we must jack into the AOL chat room of group voice communication. PR friends, if your client insists on that routine, can you at least do me a favor and dial my phone directly before patching me into the call?