Two summers ago, I got an intriguing travel offer in my e-mail that had the added benefit of not being spam: Would I be interested in an expenses-paid trip to Berlin to cover the IFA electronics trade show?
I’d already gotten interested in IFA after reading some of Harry McCracken’s coverage of the 2011 show, and the prospect of having anybody else pay for my travel certainly got my attention. In two years of full-time freelancing, I’ve yet to have a client reimburse airfare or hotel costs.
But being possessed by Catholic guilt, I replied to the sender (a publicist working with the ShowStoppers PR firm that runs IFA’s U.S. outreach) that I’d have to check with my regular editors to see if they’d object.
To my surprise, their responses ranged from ”Should be fine” to “say hello to my old haunts!” So I took the mostly-free trip–I paid miles and cash to upgrade to business class on the flight over, then the subsidy didn’t cover all of the high-end hotel the organizers had booked–filled my notebook, and learned a great deal about the non-U.S. gadget business that’s since informed my coverage back here.
I was also surprised to see the company I had in Berlin that year and again earlier this month after I accepted the same offer. The contingent of maybe two dozen U.S. journalists included full-time staffers for tech-news hubs like ZDNet, PCMag.com, TechNewsDaily and SlashGear as well as freelancers whose outlets include the likes of CBS and the New York Times–not some scruffy bunch of junket-grabbing hacks, in other words. And I got a lot out of comparing notes with writers I’d only known before through Twitter.
Were I still at the Post, none of that would have happened. The career-limiting move wouldn’t have been getting turned down after requesting permission to take a travel stipend–it would have been my being a jerk for asking in the first place. And even as a freelancer, I can’t sell to some places under these circumstances. My occasional client Ars Technica turned down my offer to file something from the show.
I recognize that letting somebody besides an employer or client pay for my travel can look bad. But I think there’s a meaningful difference between a company I cover paying for a flight or a hotel so I can go write something about its event or product, and the money coming from a third party organizing or sponsoring an event.
The first case looks a lot worse to me and would be harder to explain to readers, so I’ve declined the few invitations I’ve received so far. (Two digital camera vendors wanted me to try out their new hardware in scenic settings, and a couple of tech companies offered to cover travel costs to attend events in New York.)
I’m not going to say first-party travel subsidies are always an ethical foul. Cranky Flier blogger Brett Snyder, my favorite chronicler of commercial aviation, covers an industry in which the product can come with a four- or five-digit price tag; his way of dealing with that conflict is to disclose not just the subsidized trips he’s taken but the ones he’s declined. I continue to trust his work.
You can also argue that third-party subsidies are economically indistinguishable from Samsung or Google writing a check. But if you start looking at how money flows in the tech-news business, you’ll never stop–who do you think buys the ads that support tech-news sites? Besides, I already write for a blog sponsored by a tech trade association and before that contributed to a much larger tech lobby’s blog; turning down organizer-paid travel wouldn’t make me any less guilty under that argument.
Transparency is an overrated response to situations like this but still necessary. My disclosures page breaks down my sources of income but also notes speaking fees and paid travel I’ve picked up (usually for participating in one panel discussion or another). But I also remember that if I’m not going to find enough news or networking when I arrive to keep me busy, it’s not worth being apart from my family.
Edited 11/18/2013 to clarify what I see as the difference between a company directly paying for me to cover its event or product and an organizer or sponsor paying travel costs.