I spend an unhealthy amount of my time walking around strange places with a piece of paper suspended from my neck by a lanyard, courtesy of all of the conferences on my schedule. A partial selection from the last 12 months: CES, CTIA, Demo, Google I/O, IFA, Mobile World Congress, ONA, SXSW, Tech Policy Summit and TechCrunch Disrupt.
This experience bothers me more than it should, because almost everybody screws up the basic job of designing a conference badge. And it shouldn’t be that hard–these things only have to perform three functions:
- Tell other people who we are.
- Store relevant information we’d need to know throughout the event.
- Give us a place to stash business cards.
And yet. At most conferences, you’ll immediately see people whose badges have anonymized their wearers by flipping around to show the reverse side. You can fix this by printing the same information on both sides of the badge (see, for instance, SXSW), but it’s easier to have the lanyard attach to both sides of the badge instead of leaving it dangling from the center (something Macworld badges got right).
The design of the front of the badge should also be easy to solve, but many events botch that job too: first name in large type, last name in smaller type, organizational affiliation. Adding your city and Twitter handle helps but isn’t always essential.
What about the back? Too many badges just leave this valuable real estate blank. At a minimum, it should list the event’s WiFi network and, if necessary, password. And if the schedule is compact enough to fit on one page, why not add that as well? But if that requires turning the badge into a booklet–like at last year’s I/O–you should think about just posting the schedule in a lot of places around the venue.
Some badges now embed NFC tags. At this year’s I/O, for instance, tapping mine with my Android phone opened up a link in the Play Store to Google’s I/O attendee app; when event staff did the same, their phones would bring up my registration information. That’s not a bad feature to have, but don’t make it mandatory to participate in some parts of the event.
Finally, what contains the badge? The multiple-pocket, wallet-esque badge holders some events provide are overkill–too big, too many spots to misplace a card or a receipt–and usually eliminate the informational utility of the reverse side. A simple clear vinyl holder should provide sufficient room to hold a bunch of business cards to hand out to other people.
Thank you for your attention to this, event planners of the world.