Comparing IFA to CES

BERLIN–I’ve been to CES 15 times and I’ve only attended IFA once, so I don’t have an enormous amount of experience with this trade show to compare it to the one that’s been welded to my calendar since 1998. But a few things jump out at me.

One is attendance. Although CES doesn’t draw as many attendees–156,153 this January, compared to 239,518 for last year’s IFA–the former convention feels more crowded. I think that’s because IFA, unlike CES, sells tickets to the public (last year, about 105,000 people) but doesn’t admit them until after two days reserved for the press and other “trade visitors.”

Another reason has to be the location. The Las Vegas Convention Center consists of three enormous halls large enough to store airplane hangars, while the Berlin Messe sprawls across 27 smaller structures. The LVCC pays for that simpler setup with perpetually gridlocked connecting passages, while this facility offers more, and more confusing, ways to get around. Some of these connections can only be described as Escher-esque.

The Berlin Messe also offers more food options with shorter lines–and beer on tap–and its bathrooms seem less disgusting than the LVCC’s.

The selection of exhibitors at IFA and CES doesn’t overlap nearly as much as I thought. While you have the same usual electronics-industry suspects–LG, Panasonic, Samsung, Sony, Toshiba but, of course, not Apple–IFA draws fewer obscure Asian manufacturers but collects far more appliance vendors.

These companies, many European-only operations that I’d never heard of until getting here, fill the lower levels of eight halls. I have never felt so inadequate about my oven, dishwasher, refrigerator, washer and dryer until now. Another, more pleasant, side effect: All of these manufacturers feel compelled to show off how well these machines work by offering snacks and beverages prepared with them, causing this part of IFA to double as a cooking show.

Far more actual news happens at CES, so that makes it more relevant overall–covering technology without going to that show borders on journalistic malpractice. (As you know, the Consumer Electronics Association pays me to blog for them, but I would have written the previous sentence anytime in the last 15 years.)

Getting to and from the show and around the city, however, is no contest: The U-Bahn shuts down the Las Vegas Monorail in every way. Berlin itself is more my kind of city, with things like walkable neighborhoods, mostly human-scale architecture and trees that can grow without constant irrigation. Yeah, Vegas has casinos–but there is one a short walk from the press center here, on the third floor of Hall 7. I think I’ll show a little more common sense than I do at most CESes and save that distraction for some other time.

(Updated 9/5 with an embedded slideshow of my Flickr set from the IFA trip, included after the jump.)

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5 thoughts on “Comparing IFA to CES

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