You’ve gotta be on [social-media site of the month]

I finally posted something on Pinterest. Are you happy now?

I held out as long as I could. But almost five months after I’d signed up with the site, and with 110 people following me there despite a complete lack of content, the guilt got to me.

This seems to be a permanent occupational hazard of writing about social media. There’s always some new shiny thing that the early adopters are jumping onto, and that you are professionally obliged to check out–except that the day’s annoying habit of only lasting 24 hours often obstructs that.

So I have to confess that I haven’t done anything on Instagram (I wasn’t using an iPhone when it started getting cool, then it seemed beside the point). I somehow never got around to testing Path, even when its privacy violations got into the headlines. I got a semi-coveted invite to the leave-notes-around-the-world site Pinwheel at SXSW but have only logged in a few times since. And my Tumblr blog amounts to a placeholder for my LLC coupled with an updated set of links to my articles; it’s getting the lame readership such a transparently self-promotional exercise deserves.

I’m not proud that I’ve only registered at some of these sites to make sure nobody else grabs “my” username, or that I’ve only done a drive-by inspection of others. Plus, you never know what new site will send some crazy level of traffic your way.

(My current self-marketing budget: tweeting out a link to a story and revisiting that a day later; sharing it on Google+; doing the same on my public Facebook page if an RSS page hasn’t done that for me; archiving the link on Tumblr; noting it in each Sunday’s “weekly output” post here. Any suggestions for optimizing that?)

And yet: I can’t drop everything to immerse myself in every new site, much less add it to my daily communications routine. If I have to flack for myself on 17 different sites, I won’t have time to report and write much worth promoting.

I tell myself that saying “no” to a new social-media site helps reminds me that all of this stuff is optional. But if you think I’m missing out on a useful channel of communication, I hope you’ll tell me about it–on one of the social networks I do inhabit regularly.

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5 thoughts on “You’ve gotta be on [social-media site of the month]

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